Digital Growth Marketing Leader

hace 2 semanas


Ciudad de México, Ciudad de México PayJoy A tiempo completo
Senior Performance Marketing Manager

 

We are seeking an experienced Senior Performance Marketing Manager to drive growth across our portfolio of products including phone finance, credit line, and card amongst others.

Ideally, you will have experience successfully growing new B2C products, particularly in the fintech and lending space where quality of customers and LTV is paramount. You should have deep experience working in Google, Meta, and with marketing technologies to track attribution and incrementality.

As one of the leaders in our growth team, you should be self-driven and an expert in establishing scalable systems for rapid test and scale of customer acquisition methodologies. You will partner with brand marketing, design and creative production as well as product and operations teams.

Key Responsibilities
  • Establish marketing technologies required for clear paid marketing attribution and results
  • Drive paid marketing strategy and execute on campaigns for product growth
  • Deliver required volume of revenue from quality customers through paid marketing
Qualifications
  • Track record of delivering growth through marketing initiatives, within healthy CAC guidelines
  • Experience establishing marketing technology to deliver precise attribution on conversions across multiple platforms
  • Experience working with referrals, influencer marketing, and other channels
  • Analytical mindset, experience with A/B testing, some familiarity with SQL
  • Experience with SEO/SEM and content marketing strategies
  • Experience driving B2C products including working with different sales channels including online to offline sales, e-commerce, and call center sales

Salary: $120,000 - $150,000 per year

Benefits:

  • Company-funded Health and Dental Insurance for employees and immediate family members
  • Life insurance
  • 30 days of Christmas bonus
  • 13% Saving funds
  • $2,000 MXN monthly grocery coupons
  • $2,000 USD annual Coworking Travel allowance
  • $2,000 USD annual Professional Development allowance
  • $500 USD annual Fitness allowance

Proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.


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