Marketing Operations Specialist

hace 2 días


Ciudad de México, Ciudad de México Glia A tiempo completo
Marketing Operations Analyst

Glia is expanding its Revenue Operations team in Mexico, seeking a detail-oriented business professional to own GTM and business development data management and hygiene.

The Role

You will support our go-to-market team by reviewing activity, compiling data, and making actionable conclusions/recommendations. This role will allow you to learn the A-Z of revenue operations analysis in a fast-paced and dynamic environment.

Key Responsibilities:

  • Research and create new prospect accounts, assisting the team in finding ICP-fit contacts on a daily and per-event basis
  • Uncover trends in target industries and follow news on new initiatives in key accounts
  • Create dashboards and analytics reports, performing on-demand analysis of department data on performance KPIs, and combining results into a presentable format
  • Initiate and lead process optimization projects to improve pipeline generation workflows
  • Prepare and launch new target account lists, distributing and assigning accounts to BDRs
  • Support GTM and business development teams with campaign operations

Requirements:

  • Experience managing data in a CRM (ideally Salesforce)
  • Proficient in MS Excel for data analysis
  • Experience creating basic data visualizations, reports, and dashboards
  • Knowledge of B2B SaaS revenue technology tools (Google Analytics, ZoomInfo, Marketo, etc.)
  • Familiar with the demand waterfall and ABM readiness
  • Strong analytical skills, general data management knowledge
  • Excellent email and social communication skills in English

Bonus:

  • Understanding of BPM lifecycle
  • Basic knowledge of Python for data analysis and visualization (Pandas, Numpy, Regular Expressions, Matplotlib) or familiarity with R for data mining and visualization

Glia is an equal-opportunity employer. We do not discriminate against any employee or applicant based on race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

The Glia Talent Acquisition team uses only email for coordinating interviews, providing updates, and sending documents. Our hiring process involves an introduction, practical and team interviews, followed by a decision and offer.



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