Marketing Technology Director

hace 4 días

Ciudad de México, Ciudad de México Nasdaq, Inc. A tiempo completo
Director of Marketing Technology and Automation

Nasdaq is seeking a seasoned professional to lead our marketing technology and automation efforts. As a key member of our global digital marketing team, you will be responsible for spearheading our marketing automation and personalization strategy, driving innovation, and ensuring seamless integration of marketing systems to optimize client and prospect interactions.

About the Role:

  • Lead and unify two critical teams within our organization: Marketing Automation & Operations and User Personalization.
  • Manage and optimize the use of our Marketo system and related marketing technology stack.
  • Develop and execute enterprise-wide marketing campaigns and initiatives, ensuring alignment with overall business goals.
  • Collaborate closely with CX Operations to ensure seamless integration of marketing activities into our analytics systems and customer data platforms.
  • Interface with marketing teams across the enterprise to support and enhance marketing strategies.
  • Provide leadership and direction on the use of technology in marketing efforts.
  • Drive continuous improvement in marketing processes and technologies to enhance efficiency and effectiveness.

Requirements:

  • Minimum 12 years of experience in marketing technology, specifically with automation systems such as Marketo, Pardot, or Eloqua.
  • Proven experience in leading and integrating technology-driven marketing teams.
  • Strong strategic acumen with a proven track record of managing large-scale marketing initiatives and technology deployments.
  • Extensive knowledge of CRM systems, preferably Salesforce, and integration with marketing automation tools.
  • Excellent leadership and communication skills, capable of working effectively across multiple organizational levels.
  • Solid understanding of data analytics and its application in marketing technology to drive decision-making and improve customer engagement.

About Us:

Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information, and public company services. We enable customers to plan, optimize, and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today's global capital markets.

Equal Opportunity Employer:

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

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