Brand Strategist

hace 1 día


Xico, México Pepsico A tiempo completo
About the Role

We are seeking a talented Brand Manager to accelerate growth strategy through branding and innovation. As a key member of our team, you will be responsible for creating and executing marketing plans that drive sustained, profitable volume growth and lasting brand equity.

Key Responsibilities
  • Develop and lead a winning strategic plan for short and long-term growth, including branding and innovation initiatives.
  • Manage advertising and marketing expenses to deliver marketing plans, volume, and profit goals within budget.
  • Design and execute marketing campaigns that drive brand equity and customer engagement.
  • Lead and coach direct reports to rapidly prepare them for increasing responsibility in brand management and flawless execution.
Requirements
  • Deep understanding of local consumer needs and insights, with the ability to analyze competitive moves and key category dynamics.
  • Proven experience in innovation strategy, brand positioning, and talent development.
  • Advanced marketing knowledge and skills, with the ability to lead and manage marketing mix models and further A&M needs.
What We Offer

As a Brand Manager at PepsiCo, you will have the opportunity to work in a dynamic and collaborative environment, with access to cutting-edge tools and technologies. You will be part of a team that is passionate about making a positive impact in the world, and you will have the chance to develop your skills and expertise in a fast-paced and ever-changing industry.


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