Global Brand Strategist

hace 1 día

Xico, México Haleon A tiempo completo

About the Role

Haleon is a world-leading consumer health company that is shaping the future of everyday health for billions of people. We are a unique combination of deep human understanding and trusted science, with a portfolio of category-leading brands that include Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.

Job Summary

We are seeking a highly skilled and experienced Product Brand Management Cx Manager to join our team. As a key member of our marketing team, you will be responsible for the effective deployment of global strategies and providing execution leadership across all areas of marketing to achieve short-term and long-term brand sales and profit objectives.

Key Responsibilities

  • Develop and Refine Strategic Direction: Develop, adapt, and refine strategic direction for the brand, grounded in consumer and customer insights.
  • Lead Market Activation Planning: Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand-centric cross-functional teams.
  • Deliver Profit & Loss (P&L): Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items.
  • Mentor Junior Marketing Associates: Support and mentor junior marketing associates on the marketing team.
  • Manage Brand Equity: Manage brand equity through successful deployment and localization of global toolkits.
  • Drive Innovation Strategy: Drive innovation strategy through flawless execution of global innovation vision board.
  • Manage Agency and Cross-Functional Relationships: Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results.
  • Drive Superior Execution: Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs.
  • Collaborate with Sales Team: Collaborate with the sales team to drive strong customer engagement and in-store support.
  • Drive Accountability: Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators.

Basic Qualifications

  • Bachelor's degree.
  • Experience in leading people in both project-based and day-to-day situations.
  • 5 or more years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing.
  • Experience delivering insights-based consumer communications and brand share growth.
  • Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization.

Preferred Qualifications

  • Master's degree.
  • Strong financial capabilities and business acumen.
  • Experience working in a fast-paced, entrepreneurial environment.
  • Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands.

About Haleon

Haleon is a diverse workforce that creates an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

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