Program Manager

Responsibilities
Team Introduction:

The team is responsible for the end-to-end management of programs and projects that drive business objectives across the LATAM region. This includes strategy development, planning, execution, measurement, and optimization of various program types. These responsibilities fall into two core areas:

1. Program Management: the planning and execution of programs, cross-functional coordination and measurement.

2. In-App Strategy, which includes the strategic use of promotional levers to maximize the program impact within the platform.

We are looking for a Project Manager on a temporary basis to cover a maternity leave.

Responsibilities:

Program Management:

-Lead end-to-end project management for regional programs, ensuring consistent execution while tailoring approaches for market-specific needs.

-Develop and execute program concepts and initiatives that span multiple LATAM markets.

-Collaborate closely with Central and cross-functional (XFN) teams to ensure strong strategic and operational alignment.

-Partner with Creator & Publisher teams to ensure alignment with regional content strategies.

-Gather, analyze, and interpret program data across markets to refine activation strategies and identify new growth opportunities.

Program Planning & Operations:

-Plan and execute promotional strategies to grow the LATAM content ecosystem, ensuring operational efficiency and achievement of program goals.

-Oversee day-to-day operations of local market programs, optimizing performance for maximum impact.

Performance Monitoring & Reporting:

-Define, establish, and track key metrics to measure program success and inform continuous improvement.

-Deliver regular performance reports and provide actionable insights to refine program execution.

Cross-Functional Collaboration:

-Maintain strong communication with cross-functional teams including Central Creator, Central Publisher, and Regional teams to ensure seamless program execution.

-Coordinate with XFN partners such as Finance, Procurement, Legal, Marketing, GBS, and Comms to ensure accurate budget tracking, smooth administrative processes, and compliance with financial and legal requirements.

-Manage and negotiate with external suppliers to execute programs and events, ensuring alignment on deliverables, timelines, and quality standards.

Qualifications
Minimum Qualifications:

-Interest or experience in partner management, account support, and/or the Creator & Publisher ecosystem across LATAM.

-Strong communication and collaboration skills.

-Bachelor's degree in Marketing, Communications, Business Administration, or related field; or equivalent practical experience.

-Advanced proficiency in English and Spanish.

Preferred Qualifications:

-Strong understanding of LATAM market dynamics, audience behaviors, and cultural nuances.

-Exceptional communication, stakeholder management, and cross-functional collaboration abilities.

-Demonstrated expertise in end-to-end project and program management.

-Strong analytical skills, with the ability to interpret data and translate insights into actions.

-High adaptability and agility in a fast-paced, constantly evolving environment.

-Ability to design scalable activation plans that work across multiple markets with appropriate localization.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ​