Marketing Manager – Lead Generation

Job Title: Marketing Manager – Lead Generation & Revenue Growth

MUST: Fluent in English

Salary: Base + aggressive performance bonuses tied to pipeline, CAC, and revenue

Location: Fully Remote (U.S. time zones preferred)

Reports to: Company Founder

Growth Path: Head of Growth / VP of Marketing (for the right pers

Location: Fully remote work environment

About Rabbit Product Design

Rabbit Product Design is a Silicon Valley–based, end-to-end product design and commercialization firm. We help inventors, startups, and established companies decide what to build, design it correctly, manufacture profitably, and launch successfully.

Our edge:

• Senior-only engineering and design teams (27+ yrs avg experience)
• 2,000+ products launched
• Proprietary AI-driven patent research, evaluation, and decision frameworks
• High-ticket services with massive ROI for the right clients

We are not building a lifestyle brand. We are building a scalable, performance-driven growth engine.

The Role (Read This Carefully)

This is not a social media manager role. This is not a "post content and boost ads" role.

This role exists to build and scale a predictable lead-generation and revenue system—for Rabbit and for our clients.

You will own:

• Demand generation
• Paid traffic
• Conversion optimization
• Funnel performance
• Influencer leverage
• Marketing systems & automation

You will be accountable to numbers, not activity.

Core Outcomes You Are Responsible For

Within your first 90–180 days, you will:

• Increase qualified lead volume while lowering CAC
• Improve landing page and funnel conversion rates
• Improve show-up rate and close-rate support metrics
• Build a scalable content → lead → nurture → book → close engine
• Lay the foundation to productize Rabbit's marketing services for clients

Key ResponsibilitiesDemand Generation & Paid Media

• Plan, launch, and optimize paid campaigns across:
• Meta (FB/IG)
• Google / YouTube
• LinkedIn
• TikTok (where appropriate)
• Own full-funnel strategy: cold traffic → lead → qualification → booked calls
• Test messaging, creatives, hooks, offers, and audiences weeklyManage budgets with CAC, CPL, and ROAS as primary KPIs

Funnel, Landing Page & Conversion Optimization

• Build, A/B test, and optimize landing pages for:
• Lead magnets
• Strategy sessions
• High-ticket services
• Upsell Offers
• Downsell Offers
• Optimize:
• Headlines
• CTAs
• Forms
• Page flow
• Mobile-first performance

Collaborate with sales to improve lead quality and conversion alignment

Email, SMS & Automation

• Own email + SMS nurture sequences inside GoHighLevel (or similar)
• A/B test:
• Subject lines
• Messaging
• Timing
• CTAs
• Improve open rates, CTRs, and booked-call conversions
• Build automation workflows that reduce manual effort and no-shows

Content & Social (Strategic, Not Vanity)

• Oversee strategic content across:
• YouTube
• Facebook
• Instagram
• LinkedIn
• TikTok
• Google
• Reddit
• Content must support offers and funnels, not "engagement for engagement's sake"
• Manage contractors and creators for editing, posting, and repurposing
• Implement comment management using bots + human moderation

Influencer & Partnership Growth

• Build and manage Rabbit's influencer and referral engine
• Identify creators with aligned audiences (inventors, founders, startups)
• Track ROI per influencer, not follower count
• Systemize outreach, onboarding, and performance tracking

Analytics, KPIs & Reporting

• Build and maintain a live KPI dashboard:
• CPL
• CAC
• Conversion rates
• Booked calls
• Show-up rates
• Revenue attribution
• Make data-driven decisions weekly
• Kill what doesn't perform—fast

Brand & Reputation Management

• Own online reputation strategy (reviews, responses, positioning)
• Protect Rabbit's authority and premium positioning

Client Marketing Services

• Help build and productize a marketing agency offering Rabbit can upsell
• Create repeatable playbooks, SOPs, and templates
• Ensure services are scalable, profitable, and results-driven

Required Experience & QualificationsExperience

• 10+ years in digital marketing, resources, growth marketing, or agency environments
• Proven experience scaling lead generation for high-ticket services
• Experience managing:
• Paid ads
• Funnels
• Email/SMS automation
• Contractors and creatives
• Strong CRO and A/B testing background

Technical & Tool Proficiency

• Design: Canva, Adobe Photoshop, Illustrator
• Video: HeyGen (AI), plus familiarity with short-form + long-form formats editing
• Ads: Meta Ads Manager, Google Ads, YouTube, LinkedIn, TikTok
• Funnels & Automation: GoHighLevel (or equivalent)
• Analytics: Dashboards, attribution, reporting
• Automation: Zapier
• AI Tools: Confident using AI for writing, creatives, research, and workflows

Team Leadership & Scaling (Months

• Recruit, onboard, train, and manage internal marketing team members (full-time, part-time, and contractors)
• Build a clear org chart for marketing as revenue scales (media buyer, CRO, content, email, influencer, analytics)
• Set clear performance expectations, KPIs, and scorecards for each role
• Run weekly team meetings focused on metrics, priorities, and blockers
• Provide direct feedback, coaching, and performance management
• Identify underperformance quickly and take corrective action
• Create a culture of accountability, speed, and continuous improvement

You'll Thrive Here If You…

• Think in funnels, systems, and leverage
• Care more about revenue than reach
• Love testing, iterating, and killing underperforming ideas
• Are both strategic and hands-on
• Are comfortable being accountable to numbers
• Enjoy building something scalable from the ground up
• See AI as a force multiplier—not a shortcut

Job Type: Full-time

Pay: $35, $70,000.00 per month

Experience:

• Email/SMS automation: 5 years (Required)
• Funnel Design: 5 years (Required)
• Paid Ads: 5 years (Required)

Language:

• English (Required)

Work Location: Remote