Brand Manager Distribuited Brands

Position Objective

Define, develop and execute the brand strategy for the portfolio of
distributed beauty and fragrance brands
, ensuring full alignment with each maison's global positioning, brand DNA and guidelines. The role is responsible for driving business growth through successful product launches, relevant brand activations and a deep understanding of the beauty consumer, maximizing commercial performance across all channels.

Key Responsibilities

Brand Strategy & Management

• Develop and execute the annual marketing plan for each beauty and fragrance brand, aligned with global strategy and local priorities.
• Translate brand DNA into actionable local plans, ensuring consistency with luxury codes, storytelling and visual identity.
• Manage the marketing budget (A&P), ensuring financial control, efficiency and return on investment (ROI).

Launches, Campaigns & Activation

• Lead fragrance, makeup and/or skincare launches, coordinating 360° campaigns across retail, wholesale, e-commerce, PR and digital channels.
• Define the annual launch calendar, hero products and commercial animations.
• Coordinate trade marketing tools including visual merchandising, POS materials, testers, sampling, gifts with purchase and promotional sets.
• Ensure flawless execution at point of sale, in line with beauty excellence standards.

Relationship with Headquarters & Stakeholders

• Act as the main point of contact with international headquarters, licensors or brand owners.
• Ensure strict compliance with global communication, image and activation guidelines.
• Prepare and present brand plans, business reviews and performance results to internal and external stakeholders.
• Work cross-functionally with Sales, Retail, Trade Marketing, E-commerce, PR, Training, Supply Chain and Finance teams.

Business & Market Analysis

• Monitor key performance indicators: sell-in, sell-out, market share, rotation, margin, distribution and productivity by channel.
• Analyze beauty and fragrance market trends, competitive landscape, innovation and consumer behavior.
• Propose action plans to optimize performance, accelerate key categories and unlock growth opportunities.

Operational Management & Leadership

• Prioritize brands and categories within the portfolio based on performance, potential and strategic relevance.
• Manage external agencies (media, creative, PR, events, influencers).
• Contribute to defining training needs for fragrance and beauty sales teams.
• Coach and develop junior team members when applicable.

Profile Requirements

Education

• Bachelor's degree in Marketing, Business Administration, Communication or related field.
• Postgraduate studies or specialization in Marketing, Brand Management or Business are a plus.

Experience

• Minimum 5 years of experience in brand management, preferably within beauty, fragrances, makeup, skincare or related categories.
• Proven experience working with international brands under distribution or licensing models.
• Strong track record in product launches and integrated marketing campaigns.

Knowledge & Skills

• Solid understanding of the beauty and fragrance market.
• Strong aesthetic sensitivity and understanding of luxury brand storytelling.
• Analytical mindset with the ability to manage and interpret commercial KPIs.
• Excellent communication, presentation and stakeholder management skills.
• Strong project management capabilities and ability to work cross-functionally.

Languages

• Advanced English (mandatory).

Key Competencies

• Strong business acumen and beauty consumer focus.
• Strategic planning and excellence in execution.
• Ability to influence and manage multiple stakeholders.
• High attention to detail and rigor in brand standards.
• Agility and adaptability in managing multiple brands simultaneously.

Success Indicators

• Achievement of sales, margin and market share targets by brand.
• Successful product launches in terms of timing, execution, sell-out and distribution.
• Consistent brand image and positioning across all consumer touchpoints.
• Strong and effective relationships with international headquarters and partners.
• Sustainable growth and long-term strengthening of the distributed beauty and fragrance brand portfolio.