Director of Sales

Organization- The Standard Hotel and Residences, Mexico City
Summary
The Standard seeks a dynamic leader to become
Director of Sales
at The Standard, Mexico City, set to open summer 2026 in the Tabacalera neighborhood. With 206 rooms and 27 branded residences, this new opening marks our first hotel in Latin America—featuring a rooftop pool, multiple bar and restaurant concepts, world-class spa, meeting spaces and more.

At The Standard, we create cultural hubs, social playgrounds, and unforgettable experiences. Our spaces buzz with energy, inclusivity, and creativity, and at the heart of it all, our incredible teams. When we build teams, we look for personality, passion and individuality. Our hotels are more than just places to sleep: They challenge the status quo, deliver big ideas, bold design and immersive culture. Whether it's a buzzing lobby, an unforgettable dining experience, or a rooftop that becomes the city's go-to spot, we create spaces that are as dynamic as the people who visit them.

Our ideal candidate brings a strong record of hotel sales performance, professional connections, brand awareness and palpable enthusiasm to group, private events, consortia, leisure and corporate sales. We are defined by our richness of personality, diversity of background and lifestyle and expect this role to embody our 'Anything but Standard' brand through opening and beyond. The Standard, Mexico City brings the brand's design, culture and activation-driven philosophy to CDMX. Our Director of Sales is an extension of this ethos, leveraging relationships and sales channels to attract a wide range of business.

Reporting to the General Manager and working under the supervision of The Lifestyle Group, Hyatt, this person will work closely with Rooms, Food & Beverage and other revenue-generating departments to achieve occupancy goals, establish and grow accounts, and maximize total revenue. In partnership with Revenue and Marketing, the Director of Sales is responsible for establishing this new hotel among the city's most sought-after lifestyle destinations.

Do you have what it takes to be Director of Sales at The Standard, Mexico City?

• As our Director of Sales, you will work in partnership with our General Manager, Senior Executive team and Global Sales teams to oversee the Sales function of our new property in Mexico City. As part of our senior pre-opening team, you will oversee a number of important sales projects on our critical path during pre-opening period, to ensure that our pre-opening sales strategy is implemented within the property in the lead up to our opening
• Over the longer term you will play a key role in defining our revenue budget with our Director of Revenue and implement the annual sales plan through your dedicated property sales team across all market segments in order to increase market share, average rate and RevPAR. You will also work closely with both the Revenue & Marketing Directors in the creation of promotions and packages to support transient and direct sales in order to achieve our monthly revenue forecasts.
• The Standard, Mexico City will be our first property in Latin America and you will help develop our wider sales and business development strategy within the region to target key accounts travelling inbound to Mexico along with future pan-LATAM business leads for all Standard properties. You will be the main contact for key accounts and also lead the annual RFP process on-behalf of the hotel.
• As our senior sales lead on property, you will of course be responsible for introducing and showcasing The Standard to the Mexico City market. Initially this will involve creating a buzz and anticipation within the market as we prepare to open, through networking with potential clients and conducting 'hard hat' tours of the building. During the opening period of the hotel there will be numerous opportunities to entertain and welcome clients to the hotel, through individual fam trips, tours and of course various opening events and parties.
• Your role will involve international travel in order to develop key markets; from within the LATAM region, the United States and internationally. This may include roadshows, sales calls and international travel trade fairs to promote not only The Standard, Mexico City but also the wider group. As we continue to expand our brand within Latin America you will help develop our wider sales and business development strategy within the region to target key accounts travelling inbound to LATAM along with future pan-LATAM business leads for all Standard properties.
• This is not a 'Standard' Director of Sales position so you will need to have miles and miles of personality and stamina, be highly social, upbeat and friendly; confident and can handle pressure well; thrive in a high volume, high energy environment and able to work equally well both independently and as part of a team.

Qualifications

• Position is based on-property in Mexico City
• A minimum of 5+ years' experience senior sales experience (with at least 3 years as a Director of Sales) ideally gained within a similar lifestyle hotel or large 4- or 5-star Hotel in Mexico City or the LATAM region is essential for this role
• Bi-lingual required (English/Spanish essential)
• Have a solid understanding and detailed knowledge of the Mexico City hotel market along with current trends
• Be a confident and proactive self-starter ideally with strong project management skills (including system implementation and setting up of Sales functions)
• Have prior experience of developing revenue budgets and hotel sales plans combined with a creative approach in developing bespoke sales and promotional activities that deliver true ROI.
• Have a varied and wide range of key business contacts leads (ideally within our key target markets, corporate, groups, MICE, or entertainment)
• Be highly motivated and pro-active management style, bringing prior experience managing a sales team
• Have sound decision making; the calm in the storm with strong negotiation skills
• Be experienced of producing a range of monthly business and sales reports, as well as presenting results in-person to both corporate office and private ownership.
• Hold relevant hotel management qualifications at an equivalent of bachelor's degree
• Hotel opening experience strongly preferred; During our preopening period you may need to have a flexible approach to working hours
• Strong understanding of lifestyle brand positioning and customer experience
• Strong analytical and commercial acumen with the ability to manage departmental budgets and forecast accurately in dynamic markets.
• Well versed in consortia and luxury group business
• Ability to understand and optimize strategy based on data
• Relationship builder in the community
• Clear understanding of marketing—including social media, digital and traditional marketing—sales, public relations, and guest experience programming
• Clear understanding of analytical tools such as CoStar/STR, Lanyon, Demand 360, and Agency 360
• Motivator and coach with ability to inspire and manage team members with various levels of experience