Category Development Manager

hace 5 horas

Tlalpan, Ciudad de México Kraft Heinz A tiempo completo

Job Description
Objective
The Category Development Manager is a lead contributor to delivering value through building relationships with external retailers, analyzing category performance and owning the range in retailers & distributors across Mexico.

This individual will focus on execution strategies, planogram & cluster design, assortment optimization, and analysis of consumer, customer, and category trends.

This role will report into the Category Director, Mexico, and will have exposure to a wide variety of departments, all the while providing a strong and trustworthy partnership for our retail customers.

Activities

  • Develop & execute range reviews proposals

I. Analysis of gaps in product categories to identify opportunities for innovation.

II. Portfolio analysis to optimize existing categories and identify new category opportunities.

III. Establish the category strategy across channel & cluster, optimize assortment, define portfolio, and design planograms.

  • Become retailers' point of contact for category analysis

I. Primary support and point of contact for retail clients, providing category-specific analyses.

II. Direct relationship with senior buyers at retail clients.

III. Access to confidential, comprehensive category information for retail clients, including competitor SKUs, total sales volume, and more.

IV. Comprehensive category advisor for retail clients.

  • Category performance review with trade

I. Conduct monthly meetings with external business partners and clients to monitor indicators and define action plans.

II. Analysis of different distribution channels to identify and implement the appropriate growth strategy and unmet market needs.

III. Identifying emerging consumer trends across various categories to assess their feasibility for implementation within KH.

Knowledge & Experience

  • Education Bachelor's degree in business, marketing, finance, or equivalent is preferred
  • Technical Proficiency Advanced skillset in Data Analytics Services [Nielsen, Kantar, Scintilla]. Strong competency in Microsoft PowerPoint & Excel
  • Language Strong fluency in English & Spanis

Capability

  • Communication At Kraft Heinz you'll easily be exposed to senior management, no matter your level. Therefore, it's important you have excellent interpersonal skills and an ability to simplify complex messages and situations.
  • Proactive You're a go getter and self-starter, you're not easily thrown off your game, not even when you get resistance – your resilience means you continue to move onwards and upwards.
  • Analytical We're a very data-oriented company and strive to translate complex data into a simple solution with an analytical approach.
  • Result driven We don't only focus on individual results, but always do what's best for the team and company, taking true ownership to go above and beyond to make it happen.
  • Teamwork Achieving results is nice, but achieving results with the team is simply the best. As a great teammate, you will sometimes be the leader, sometimes a follower but always working towards the same common goal together with your teammates, with a we not me mindset.
  • Project Management You can manage projects well from start to finish. You can spot and solve risks and problems, use resources well, communicate clearly with others, and ensure high standards are met. You can adapt to changes and constantly seek improvement.

Location(s)

Mexico, D.F.

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes
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