ppc manager
hace 2 semanas
Remote | Full-Time | Long-Term Opportunity
We are looking for a PPC Campaign Manager who is results-driven and experienced in managing 10–12 accounts for local service businesses within the transportation vertical. The ideal candidate has strong expertise in Google Ads and Meta Ads, especially in competitive local service markets.
Key Responsibilities
Full management of Google Ads campaigns (Search, Local Services, Display, and YouTube).
Management of Meta (Facebook and Instagram) campaigns focused on lead generation and local awareness.
Optimization of bid strategies and budget allocation across multiple accounts.
Implementation and oversight of landing pages and conversion tracking systems.
Execution of A/B tests for creatives, audiences, and campaign structures.
Competitor analysis and evaluation of positioning in local markets.
Performance reporting with clear metrics on ROI, lead quality, and improvement opportunities.
Development of scaling strategies that maintain or improve campaign efficiency.
Ongoing negative keyword management and search query optimization.
Required Experience
3+ years of hands-on experience with Google Ads and Meta Ads.
Verified track record of profitably scaling campaigns for local service businesses.
Advanced knowledge of Google Ads bidding strategies, especially Smart Bidding.
Strong understanding of Meta Pixel implementation and custom audience setup.
Experience with Google Local Services Ads for home service businesses.
Advanced skills in conversion tracking, attribution, and UTM management.
Knowledge of landing page optimization and user experience principles.
Additional Requirements
5+ years of digital marketing experience with a performance-driven focus.
Experience managing $10,000+ monthly ad spend across multiple accounts.
Understanding of local SEO and how it complements paid media campaigns.
Experience with CRM integration and lead nurturing sequences.
Familiarity with tools such as GoHighLevel, ClickUp, WhatConverts, CallRail, or similar platforms.
Data-driven mindset with strong analytical and reporting skills.
Self-starter who thrives in a fast-paced agency environment.
Job Type: Full-time
Pay: From $20,000.00 per month
Work Location: Remote
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