Growth Marketing Specialist, B2B Saas

hace 4 días

Guadalajara, México 100Hires A tiempo completo

We’re bootstrapped, ambitious, and laser-focused on delivering value to our customers. We're seeking a T-shaped, growth-focused marketing professional to own our marketing strategy and execution across multiple channels. This role is perfect for a smart, adaptable marketer with B2B SaaS experience who can produce diverse content types and drive measurable growth.

This position is ideal for a T-shaped marketer with B2B SaaS experience who can produce multiple content formats and drive measurable acquisition and engagement improvements. The role owns marketing strategy and execution across channels.
- Create educational and marketing content such as blog posts, landing pages, LinkedIn updates, case studies, YouTube videos, and knowledge-base articles.
- Coordinate channel partnerships, co-marketing initiatives, and influencer relationships.
- Monitor, analyze, and report PPC performance on Google, LinkedIn, and YouTube.
- Set goals, manage existing channels, and perform cross-channel performance analysis.
- Design and run experiments to evaluate and scale new marketing channels.

Required qualifications:

- 2+ years of B2B SaaS marketing experience, preferably with products in the $2k-$5k annual contract value range.
- Proven ability to create educational and promotional content across multiple formats.
- Strong skills in data analysis and reporting.
- Excellent written and verbal English communication.

Preferred qualifications:

- Experience managing PPC campaigns and familiarity with analytics tools.
- Experience with applicant-tracking systems or a background in HR technology/recruitment.
- Experience using AI tools for content creation.
- Demonstrated success growing SaaS products.

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