Digital Marketing Specialist
hace 1 semana
**Vacante para la empresa Necodex en Hermosillo, Sonora**:
**Digital Marketing Specialist - Lead Generation**
**Position Overview**:
Results-driven Digital Marketing Specialist to lead online campaigns for two dental clinics. Thisrole focuses on generating qualified leads through paid ads and improving organic visibility via SEO.
**Key Responsibilities**:
- Plan, execute, and optimize campaigns on Google Ads and Meta (Facebook/Instagram).
- Conduct SEO audits and implement on-page/off-page improvements.
- Create and optimize landing pages for lead conversion.
- Track KPIs (CPL, CTR, conversions) and provide monthly performance reports.
- Collaborate with front desk staff to ensure lead follow-up is timely and consistent.
- A/B test creatives, headlines, and targeting strategies.
- Add the clinic to online listings.
**Qualifications**:
- 2+ years of experience in performance marketing (Google Ads, Meta).
- Experience with healthcare or dental marketing preferred.
- Solid knowledge of SEO tools (e.g., Ahrefs, SEMrush).
- Experience working with CRM systems or lead tracking tools.
- Strong analytical mindset and attention to detail.
**Soft Skills**:
- Proactive communicator
- Data-driven decision-maker
- Organized and adaptable
**Nível de educación deseada**:
Superior - titulado
**Nível de experiência deseada**:
Nível Medio
**Función departamental**:
Marketing / RRPP / Comunicación
**Industria**:
Hospital y Cuidados de la Salud
**Habilidades**:
- Marketing
- Lead generation
- Google Ads
- Meta
- SEO
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