Go-to-market (Gtm) Data Specialist

**Go-To-Market (GTM) Data Specialist**

Reports To**:Director of Digital Strategy**

Location**:Monterrey, Mexico**

Environment**: Hybrid**

**Work Schedule**:
This position is full time and hybrid Monday through Friday 8:00 AM to 5:00 PM with an hour break, but flexibility is available based on coverage.

**Who We Are**:
Recognized by Gartner in their Modern 4PL Market Guide, Redwood Logistics is at the forefront of industry innovation. Our cutting-edge supply chain technology pairs with the expertise of our brilliant minds to empower logistics execution across North America and Mexico.

Leveraging a comprehensive range of services, data-centric network solutions, and a seamlessly integrated platform, we have established our prominence as a key player in the mid-market segment within the freight tech industry.

Whether you’re just starting your career or are an established professional looking for your next opportunity, Redwood inspires innovation across teams to provide transformative solutions for our customers.

**Purpose of Your Work**:
The **Go-To-Market (GTM) Data Specialist** working within **Redwood Logistics** (our parent company), is set to become a key member of the Digital Marketing team, partnering with the RevOps team, to play a vital role in propelling the company's ongoing success. Tasked with collecting, analyzing, and deciphering data from various sources, this specialist will deliver crucial insights and suggestions that shape our go-to-market strategy and improve overall business results.

In this role, you're presented with an exciting chance to advance your career in digital marketing within a dynamic organization. By influencing Redwood's market approach through your research and findings, you'll significantly impact strategic choices across the entire customer journey.

**How You Make a Difference Everyday**:

- Assist with daily Salesforce administration tasks, including system customization, and data cleanup to ensure the accuracy and completeness of CRM data and overall user experience.
- Contribute to the daily upkeep and administration of Salesforce by focusing on the fine-tuning of fields, objects, page layouts, record types, and validation rules.
- Create and continuously improve reports in Salesforce and Tableau to support data-driven decision making across all channels.
- Collect and analyze data related to prospect lists, cross-sell lists, competitor lists, marketing campaigns, customer behavior, digital intent, and other relevant metrics to identify trends and insights that can inform sales and marketing strategy and tactics.
- Work closely with sales, marketing, and other departments to ensure data alignment and to support go-to-market initiatives.
- Stay up to date on emerging trends and technologies in data analysis, sales intelligence, and marketing technologies, and make recommendations for their adoption and implementation.

**You’ve Got This?**
- Bi-lingual in English/Spanish; proficient level for verbal and written communication
- Growth mindset??
- 1-3 years of in data analysis, preferably with Salesforce CRM
- Strong analytical skills with advanced experience in Excel
- Some knowledge of SQL (Tableau experience a plus)
- Sales force experience preferred
- Excellent communication skills, with the ability to present complex data in a clear and compelling way to both technical and non-technical audiences.
- Demonstrated ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Must be detail-oriented with excellent follow-through abilities and problem-solving skills
- Bachelor's degree in Marketing or a related field?

**What We Offer**:

- Access to experts and resources for your Learning & Development journey
- Opportunity for internal mobility
- Employee referral bonus program
- Employee Resource Groups (ERGs)
- Annual fundraising and volunteer events to give back to communities
- Life Insurance policy for you starting 30 days after employment
- Personal Health Insurance coverage for you - Major Medical
- 30 days “Aguinaldo” Christmas bonus or prorated percentage your first year
- Vacation time starting at 12 days. Additional days will increase per Mexican Law
- Premium Vacation 50% vacation days (Prima vacacional)
- You will also receive benefits like Saving Plan (Fondo de Ahorro) and Food Coupons (Vales De Despensa) 6% or the Maximum amount by Mexican Law
- You will be provided a Cell Phone Allowance of $800 pesos per month minus applicable taxes