Senior Marketing Automation Manager
hace 2 semanas
**About Us**:
At InVitro Capital, we’re transforming industries with cutting-edge AI, robotics, and automation solutions that drive real-world impact in sectors such as electrical, medical, and beyond. As we expand our digital marketing capabilities, we are seeking a highly skilled Senior Marketing Automation Manager with at least 10 years of hands-on experience. This role focuses on delivering plug-and-play automation solutions to drive customer engagement and support the growth of our portfolio companies. We pride ourselves on an innovative, collaborative culture that rewards agility and results.
**Key Responsibilities**:
- Platform Management: Oversee the integration and optimization of leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
- Campaign Design & Execution: Develop and execute customer lifecycle campaigns that produce immediate, measurable improvements in engagement, conversion, and retention.
- Data-Driven Optimization: Leverage analytics and reporting tools to continuously refine automation workflows and enhance overall performance.
- Cross-Functional Collaboration: Coordinate with SEO, SEM, and creative teams to ensure a unified digital marketing strategy.
- Plug-and-Play Impact: Deliver rapid and impactful improvements to our marketing operations using your proven expertise.
- Programmatic Advertising Management & Optimization: Develop, execute, and optimize programmatic ad campaigns—managing DSP platforms, bid strategies, and audience segmentation—to complement our automation efforts and drive targeted, data-driven ad placements.
**Requirements**:
**Minimum Qualifications**:
- Experience: At least 10 years of hands-on marketing automation experience with a proven record of driving significant business results.
- Programmatic Marketing Experience: Prior experience planning, executing, and optimizing programmatic advertising campaigns.
- Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- Technical Proficiency: Advanced knowledge of marketing automation platforms and a strong grasp of data analytics and campaign optimization. Familiarity with programmatic advertising platforms (DSPs, DMPs) and digital ad buying processes is a plus.
- Results-Oriented: Demonstrated capability to deliver plug-and-play solutions with mínimal ramp-up time.
- Communication Skills: Excellent verbal and written proficiency in English.
**Preferred Qualifications**:
- Startup Experience: Experience working with early-stage startups, demonstrating the agility to thrive in dynamic environments.
- Cross-Channel Expertise: Ability to integrate automation with other digital marketing functions seamlessly.
**Benefits**
**Why Join InVitro Capital?**
- Build the Future of AI: Work on cutting-edge products that are transforming how SMBs operate across industries.
- Be a Founding Force: Take a hands-on role in launching and scaling high-impact startups. This isn't a typical 9-to-5—it’s a fast-paced, all-in startup environment.
- Work with the Best: Join a team of seasoned entrepreneurs and industry experts who are passionate about building things that matter.
- Thrive in a Collaborative Culture: We foster a supportive, low-ego environment where great ideas win and people grow together.
- Earn What You Deserve: We offer competitive compensation ranging from $2,500 to $3,750 per month (base plus bonus). Our compensation package is designed to reward high performance, with opportunities for additional incentives based on campaign and programmatic success.
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