Associate Director of Sales

Summary

The **Associate Director of Sales** plays a key leadership role in driving revenue for the hotel by overseeing all sales activities, working closely with Rooms, Food & Beverage, and other revenue-generating departments. This position is responsible for developing, implementing, maximizing, and monitoring the hotel’s sales strategies to achieve and exceed revenue goals in Rooms, Events, and other outlets.

The Associate Director of Sales actively supports the Director of Sales & Marketing and leads the team in cultivating strategic partnerships, expanding market share, and maintaining strong client relationships.
- Lead and coordinate all sales activities in collaboration with key revenue departments (Rooms, Food & Beverage, Spa, etc.).
- Develop and implement comprehensive sales strategies, goals, and action plans to achieve forecasted revenue targets across all business segments.
- Monitor and evaluate the effectiveness of sales initiatives and adjust strategies as needed to optimize performance.
- Actively build and maintain strong partnerships with key industry players such as travel agencies, corporate travel managers, and event organizers.
- Identify, qualify, and target key accounts using the **Envision Sales & Catering** system and other CRM tools.
- Develop and execute strategic account plans to increase market share and drive revenue growth in key market segments.
- Support the Director of Sales & Marketing in leading the sales team, providing guidance, mentorship, and performance management.
- Drive a culture of proactive sales, goal achievement, and customer-centricity within the sales department.
- Maintain a high level of exposure for the hotel through direct sales calls, account management, and industry networking.
- Engage directly with senior-level decision-makers of target organizations to present hotel services and secure business.
- Oversee the preparation of proposals, contracts, and event plans, ensuring client needs are met with excellence.
- Support the accurate forecasting of group and transient room nights, event revenues, and other key metrics.
- Contribute to the preparation and management of the department's sales budget and revenue forecasts.
- Ensure that all sales and service activities align with the hotel’s brand standards, delivering seamless and high-quality customer experiences.
- Maintain the highest levels of professionalism, courtesy, and efficiency in all sales processes.

**Qualifications**:

- Bachelor’s degree in business administration, Marketing, Hospitality Management, or related fields.
- 5-7 years of progressive sales experience in the hospitality industry, preferably in luxury or lifestyle brands.
- Proven experience managing key accounts and developing strategic partnerships.
- Previous leadership experience in a hotel sales department, with demonstrated success in achieving revenue targets.
- Strong leadership and team management skills, with the ability to motivate and develop sales teams.
- Advanced knowledge of sales strategies, revenue management, and market analysis.
- Proficiency in CRM and sales management systems (e.g., Envision Sales & Catering, Delphi, Opera).
- Strong negotiation, persuasion, and closing skills.
- Excellent verbal and written communication skills in English and Spanish.
- Ability to build and maintain long-term client relationships and partnerships.
- Strong analytical and strategic thinking abilities.
- Ability to thrive in a fast-paced, results-driven environment.
- High level of professionalism, integrity, and business ethics.
- Flexibility to travel and attend networking or industry events as required.