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Brand Strategy
hace 3 meses
Job Description
Responsible for driving integrated marketing and communication strategy, market situation, buyer persona, brand awareness (Continental, General Tire and Euzkadi). In charge to develop specific communication actions accordingly to each sales channel. Development, approval and presentation of the marketing plan to Managing Director, commercial team and agencies. Manage Creative, PR and Digital agencies and coordinate Events & PR actions. Product launching 360 strategy communication-campaign-event for the B2B/B2C/media. Definition of core message and target audience per division aligned with commercial strategy and purchase funnel strategy. Media plan per national campaign: objective, strategy and mix.
Qualifications
Bachelor's degree: marketing or communication (desirable) Advanced English Experience:In a similar roleMarketing CampaignsBrand Manager Communication Manager Working with regional and global teams Trade Marketing (desirable) Knowledge:Budget ManagementBrand Strategy and Positioning Customer Centricity Market and competitor forecastingCustomer Journey DesignMedia Management (online / offline)
Additional Information
At Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes.
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