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Senior Paid Media Manager

hace 4 meses

Mexico City Jellyfish A tiempo completo

Company Description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a unique fusion of tech enthusiasts, creative minds, and data experts, all united to empower brands in their digital journey. Our passion for innovation and commitment to embracing diverse perspectives are at the heart of what we do. We excel at challenging the status quo, reinventing marketing norms, and crafting influential stories that resonate with global audiences. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

Reporting directly to the client (Planning and Deputy director of the E-Commerce business) to take full accountability of the strategy (web & app) of the channels, doing a deep dive on categories, new customers and so on. These responsibilities are further broken down below:

Knowledge of campaigns in the different digital platforms, in addition to assisting in validation / audits on campaigns regarding the app or web KPIs of the business Measurement expertise on their platforms to identify poor implementations as well as areas of opportunity to improve campaign results. Help developing sophisticated media strategies which accurately address the objectives of the client and will enable us to achieve their goals and KPIs Ensure that audits and research are properly utilised to deliver insight-driven/data-driven strategies Work closely with internal & Client Service teams to assist in the smooth implementation of work Attend and lead key campaign meetings to represent the marketing team and provide support and actionable next steps when relevant Daily knowledge of digital media paid campaigns, focusing on revenue and profit growth and managing within budget goals. Work in collaboration with other media channels. Build out logical and audience-focused media plans. Optimise on agreed methodologies for the plans, utilising native platforms, third-party and internal tools, as required to deliver efficient and profitable campaigns. Lead the campaign strategy, researching potential marketing channels, analysing competitors, and adopting a robust test & learn approach. Critically analyse the performance of campaigns, identifying strategic opportunities, facilitating change to hit and exceed the goals and KPIs set by the company. Project managing all activity and processes required to proficiently run the campaigns. Produce reports and studies that clearly articulate the rationale for optimisation methodologies throughout campaigns. Maintain an in-depth understanding of the marketplace and social landscape to ensure delivery of best-in-class campaigns. Demonstrate measurable success through the achievement of set KPIs. account turnover and profitability, campaign management, report generation, analysis and, above all, strategic insights. Manage the daily relationships with wider account teams, advertising partners and colleagues

Qualifications

You are detail orientated, quick to pick up new skills and calm under pressure. Minimum of 4 years of experience managing strategies for search, social & affiliates (web & app campaigns) GA4 knowledge Desirable Adobe, Apps ( ACE & ACI) , Appsflyer

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

Reward: You'll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus.

Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learningwith unlimited online courses.

Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to .

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