Marathon Ventures | Head of Marketing B2B
hace 4 semanas
Empresa líder en soluciones integrales para el bienestar y la atención de empleados, está en búsqueda de un Marketing B2B Lead que impulse el crecimiento y lidere el equipo de marketing. Buscamos a un estratega apasionado por el crecimiento empresarial, con habilidades comprobadas en generación de demanda , manejo de canales de marketing , creación de contenidos impactantes , y experiencia en growth marketing .
Responsabilidades:- Liderar y desarrollar el equipo de marketing: Establecer metas claras, fomentar la colaboración y garantizar la entrega de resultados.
- Diseñar e implementar estrategias de generación de demanda: Crear campañas enfocadas en atraer, convertir y fidelizar clientes B2B.
- Gestionar canales de marketing: Supervisar y optimizar el rendimiento de canales digitales (SEO, SEM, email, social media, etc.) y offline según las metas comerciales.
- Desarrollar estrategias de growth marketing: Diseñar y ejecutar experimentos de crecimiento enfocados en aumentar la adquisición de clientes y maximizar el ROI.
- Creación de contenido estratégico: Dirigir la producción de contenidos relevantes y de alta calidad que refuercen el posicionamiento de la compañía en el mercado y conecten con los tomadores de decisión.
- Colaborar estrechamente con Ventas: Alinear estrategias de marketing con objetivos comerciales y facilitar un flujo constante de leads calificados.
- Analizar métricas y optimizar resultados: Monitorear indicadores clave (KPI) para ajustar las estrategias de manera ágil y efectiva.
- 5+ años de experiencia en Marketing B2B.
- Experiencia liderando equipos de alto desempeño.
- Conocimiento avanzado en growth marketing y estrategias de generación de demanda.
- Habilidad para gestionar múltiples canales y optimizar su rendimiento.
- Capacidad para diseñar contenido atractivo y de impacto, enfocado en clientes corporativos.
- Dominio de herramientas de análisis y CRM (Google Analytics, HubSpot, Salesforce, u otros).
- Fuertes habilidades estratégicas y orientación a resultados.
- Excelente comunicación y pensamiento creativo.
- Experiencia en startups o empresas en crecimiento rápido.
La oportunidad de liderar el área de Marketing en una compañía en expansión con impacto en la vida de los empleados. Un ambiente dinámico e innovador donde tus ideas serán escuchadas y valoradas. Crecimiento profesional acelerado. Paquete competitivo de compensación y beneficios.
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