Marathon Ventures | Head of Marketing B2B

hace 4 semanas


distrito federal, México Marathon Ventures A tiempo completo

Empresa líder en soluciones integrales para el bienestar y la atención de empleados, está en búsqueda de un Marketing B2B Lead que impulse el crecimiento y lidere el equipo de marketing. Buscamos a un estratega apasionado por el crecimiento empresarial, con habilidades comprobadas en generación de demanda , manejo de canales de marketing , creación de contenidos impactantes , y experiencia en growth marketing .

Responsabilidades:
  • Liderar y desarrollar el equipo de marketing: Establecer metas claras, fomentar la colaboración y garantizar la entrega de resultados.
  • Diseñar e implementar estrategias de generación de demanda: Crear campañas enfocadas en atraer, convertir y fidelizar clientes B2B.
  • Gestionar canales de marketing: Supervisar y optimizar el rendimiento de canales digitales (SEO, SEM, email, social media, etc.) y offline según las metas comerciales.
  • Desarrollar estrategias de growth marketing: Diseñar y ejecutar experimentos de crecimiento enfocados en aumentar la adquisición de clientes y maximizar el ROI.
  • Creación de contenido estratégico: Dirigir la producción de contenidos relevantes y de alta calidad que refuercen el posicionamiento de la compañía en el mercado y conecten con los tomadores de decisión.
  • Colaborar estrechamente con Ventas: Alinear estrategias de marketing con objetivos comerciales y facilitar un flujo constante de leads calificados.
  • Analizar métricas y optimizar resultados: Monitorear indicadores clave (KPI) para ajustar las estrategias de manera ágil y efectiva.
Requisitos:
  • 5+ años de experiencia en Marketing B2B.
  • Experiencia liderando equipos de alto desempeño.
  • Conocimiento avanzado en growth marketing y estrategias de generación de demanda.
  • Habilidad para gestionar múltiples canales y optimizar su rendimiento.
  • Capacidad para diseñar contenido atractivo y de impacto, enfocado en clientes corporativos.
  • Dominio de herramientas de análisis y CRM (Google Analytics, HubSpot, Salesforce, u otros).
  • Fuertes habilidades estratégicas y orientación a resultados.
  • Excelente comunicación y pensamiento creativo.
  • Experiencia en startups o empresas en crecimiento rápido.

La oportunidad de liderar el área de Marketing en una compañía en expansión con impacto en la vida de los empleados. Un ambiente dinámico e innovador donde tus ideas serán escuchadas y valoradas. Crecimiento profesional acelerado. Paquete competitivo de compensación y beneficios.

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