Sales and Marketing Manager

hace 1 semana

Ladrón de Guevara, México HRPV Mexico A tiempo completo

We are seeking an experienced and results-driven **Sales and Marketing Manager** to lead our client acquisition efforts for a growing **Bankruptcy Law Firm**. This position is responsible for developing and executing effective marketing strategies, overseeing the sales process, and directly managing the sales/intake team to ensure consistent client growth and high conversion rates.**Key Responsibilities****Marketing Strategy & Campaign Management**- Design and implement multi-channel digital marketing strategies to promote immigration and bankruptcy services.- Manage and optimize campaigns through **HubSpot**, **Google Ads**, and **Facebook Ads Manager**.- Monitor and optimize campaign performance (CPC, CTR, CPL, Conversion Rates, etc.).- Analyze and report on marketing KPIs and adjust strategy based on performance.**Sales Team Leadership**- Lead, mentor, and manage the sales/intake team (e.g., client intake specialists, inside sales reps).- Develop and implement sales scripts, objection-handling guides, and consultative sales techniques tailored to legal clients.- Track sales performance metrics (conversion rate, call quality, speed to lead, etc.).- Conduct regular coaching sessions and performance reviews to improve team productivity.- Ensure timely follow-up on all leads and alignment with marketing efforts.**Lead Generation & Funnel Management**- Build and maintain a high-performing sales funnel using **HubSpot CRM**.- Implement and optimize lead scoring, nurturing workflows, and sales automations.- Identify bottlenecks in the sales pipeline and propose solutions.- Collaborate with attorneys and intake staff to improve client onboarding experience.**Brand and Online Presence**- Maintain a consistent and professional brand voice across all digital platforms.- Manage firm presence on **Google Business**, **Facebook**, and other review and lead gen sites.- Monitor social media and online reputation, responding to reviews and messages as needed.**Required Qualifications**- 3+ years experience in **sales and marketing**, preferably in legal, healthcare, or professional services.- 1+ year of experience managing a **sales or intake team**.- Proficient in **HubSpot CRM**, **Facebook Ads**, and **Google Ads**.- Data-driven with strong analytical skills and a deep understanding of marketing ROI.- Strong leadership and coaching abilities.- Excellent communication and interpersonal skills.**Preferred Qualifications**- Experience in **bankruptcy law** is a strong plus.- Knowledge of compliance in legal marketing and advertising.**To Expedite Your Application, Please Have These Documents Ready**:- RFC (Constancia Fiscal 2025)- Proof of address- CURP- Valid official ID- IMSS number (NSS)Pay: From $20,000.00 per monthApplication Question(s):- Are you available to start working full-time?**Language**:- english (required)Work Location: In person

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