Product/segment Marketing Manager

Descripción General:We are a technology company that aims to help people return home safely from their worksites by building smart safety systems. We have a hyper focused safety culture that puts our customers and our employee safety first. As a company, we aim for stable and sustained business growth and this strategy has supported our growth. We hire carefully to ensure our growth strategy as well as culture fit and value each hire tremendously. We hugely value learning and continuous improvement and believe strongly in furthering the careers of all our employees. We recognize that our careers can take us in different directions, and we value retention by recognizing and even encouraging this diverse career growth. Being a global organization, we are well positioned to have varied opportunities within the organization to support growth in different directions. Our compensation and benefits packages are competitive.MSA is an organization that respects boundaries, encourages people to unplug and recharge, and prioritizes the well-being of everyone on the team, all while sustaining reasonable growth and remaining committed to our meaningful mission.**Responsabilidades**:Develop product positioning and messaging in the form of a clear value proposition that differentiates the products in the market.POSITION DESCRIPTION50%- Sales Team Training, effectively communicate the value proposition of the products to the sales team and develop sales tools that enable and support the selling process of the product- Own local execution of the new product launch process as it applies to the segment- Develop and implement exciting demand creation initiatives, both traditional and digital that drive demand for the product- Support for OPEX on demand planning and forecasting activities- Develop strong training material and conducts trainings both internally and externally- Provide Technical support for customer service and other internal customers- Support sales on major products demonstrations, seminars and trade shows- Work in partnership with Marcom to regionalize collateral material for existing and new products (ex, content, social media content, web content, technical papers, presentations, sales tools, etc.) and collaborate with the strategy for marketing digital campaigns.- Product portfolio management- Product life cycle management (PIPO, Discontinued products process)- Product performance management- Management of pricing process for existing and new product to maximize demand and profitability.- Manage annual and special pricing process- Team Member and/or leader for NPD projects and Support and/or lead regional VOC process.- Develop Product specifications and financial model for NPD- Analyze and follow up on Market trends and competitors’ actions.- Keep product group website area updated.- National and internationals travels availability- Collaborate with Sales, CX, Customer Service, Service, Operations and Logistics to ensure alignment of activities- Determine key Marketing collateral investment within assigned budget- Own associated regional product and market web pages to ensure appropriate content50%Lead the creation of the segment strategy incorporating marketing campaigns, digital presence, market/industry positioning, customer education, advertising/promotions, sponsorships.- Identify, quantify, prioritize & develop target customer lists for the Major segments in alignment with corporate strategy.- Work with sales in Driving revenue through customer-facing visits and strong technical support.- Develop and drive implementation of exciting demand creation programs on key customers and support major quotations and/or bids in partnership with the sales team.- Participate in Regional Steering Team Meetings for the specific segment, with GST participation as requestedConsolidate and report on market conditions, competitive developments, industry and technology trends, market size and share by segment and market growth rates- Communicate market conditions to appropriate organizational stakeholders (sales, product development, etc.)- Active participation on Local Safety Product and/or market segment standard committees- Keep segment website area updated**Requisitos**:High Level Requirements of Position:Experience (required):- Deep knowledge in products, standards and regulations of the safety industry- Technical sales process and/or customer facing role experience- Profile: analytic, business insight and entrepreneurship- 5 years of business experience, 3 years’ experience in marketing- Product line management experience (industrial, chemical or retail)- Second language: English Spoken and written (Proficiency)- Work experience interacting with customers or distributors.Experience (preferred):- MS Office management and ERP systems- Excel proficiency and SAP ECC experienceEducation (required):- Bachelor’s degree in Marketing, Business administ