Director Leisure Sales
hace 4 días
Embrace the Baja Style Paradise
We are on the hunt for an ambitious individual with a passion for research and a talent for building relationships in the leisure industry. If you are enthusiastic, driven, and a master storyteller who connects effortlessly with clients and partners, we want to hear from you
Join our dynamic team and play a pivotal role in creating unforgettable experiences while broadening our network and deepening our understanding of the East Coast Texas luxury market. Your fervor for exceeding luxury guest expectations can be a game-changer in this breathtaking paradise, where the desert meets the sky in perfect harmony.
THE IMPACT OF THIS ROLEThis position will act as a liaison between clients and resorts when necessary.
KEY RESPONSIBILITIESDirector of Leisure Sales with a focus on Business Development.
This role is primarily responsible for developing and executing strategic sales plans to maximize revenue from leisure travellers. Key responsibilities include identifying new business opportunities and managing client relationships.
Key Responsibilities:- Sales Strategy Development:
- Analyze market trends and competitor activity to identify new leisure sales opportunities.
- Develop and implement comprehensive sales strategies targeting leisure markets, which include individual travelers, families, and group leisure bookings.
- Set sales goals, quotas, and performance metrics for the leisure sales team.
- Client Relationship Management:
- Build and maintain strong relationships with key leisure clients, including travel agents, tour operators, online travel agencies (OTAs), and corporate travel planners.
- Conduct site visits and presentations to showcase the property's leisure offerings and amenities.
- Negotiate contracts and agreements with clients to ensure mutually beneficial terms.
- Team Leadership:
- Lead, motivate, and coach operations and sales assistants to achieve sales targets and performance goals.
- Provide ongoing training and support to the broader team on sales techniques, product knowledge, and industry trends.
- Business Development:
- Identify and pursue new business partnerships with relevant organizations to generate additional leisure bookings.
- Participate in industry trade shows and conferences to network and build relationships with potential clients.
- Reporting and Analysis:
- Monitor sales performance, track key metrics, and provide regular reports to senior management.
- Analyze market data to identify opportunities for improvement and adjust sales strategies accordingly.
- Be proficient in reporting and data analysis using tools such as Agency 360, Revintell, Opera, and Delphi.
- Develop and execute marketing initiatives to promote leisure package experiences and collaborate on B2B activations.
- Proven experience in leisure sales, preferably within the hospitality industry.
- Strong leadership and team management skills.
- Excellent communication and presentation skills.
- In-depth knowledge of the leisure travel market, including trends, distribution channels, and customer segments.
- Proficiency in CRM systems and sales forecasting tools.
- Ability to build relationships and network effectively.
- Solicit new accounts and develop existing ones to exceed revenue goals through telephone solicitation, outside sales calls, site inspections, and written communication.
- Prepare correspondence for customers, maintain internal booking reports, and ensure proper file maintenance.
- Actively participate in scheduled sales meetings, training sessions, and other sales strategy-related meetings as required.
- Conduct pre- and post-opening site inspections, and coordinate and host familiarization trips and activities.
- Professionally represent the hotel at community and industry events.
- Manage, qualify, and solicit all leisure accounts within the assigned territory and further develop a leisure database.
- Create a "Need Period" database for traditionally low occupancy dates and develop promotions and sales campaigns in partnership with the Director of Sales & Marketing.
- Conduct sales calls on key accounts and target new business opportunities. Organize sales blitzes in the assigned territory with the Regional Sales Office and sister properties.
- Represent the resort at appropriate travel industry trade shows and conferences, identify, and participate in networking channels to maximize exposure and opportunity.
- Prepare and submit timely monthly reports to the Director of Sales & Marketing, including the communication of market trends and competitive intelligence.
- Attend sales meetings and leadership training sessions as required.
- Carry out any other duties as required.
- Requires strong communication skills, both verbal and written. (Required to speak, read and write English and Spanish)
- Ability to communicate customer needs and resolve complaints independently.
- Ability to act independently with minimal supervision.
- Must possess computer skills, including, but not limited to, accounting programs, Microsoft Applications, Opera, and Delphi.
- Math skills, as well as budgetary analysis capabilities required.
- Perform job functions with attention to detail, speed, and accuracy.
- Prioritize, organize, and follow up on all work assignments.
- Ability to meet deadlines & follow directions thoroughly.
- Understand guest service needs.
- Work cohesively with co-workers as part of a team.
- Maintain confidentiality of guest and client information and pertinent hotel data.
- Exceptional interpersonal skills - able to represent the property professionally.
- Familiarity with preparing statistical reports, proposals & contracts.
- Desirable to have previous experience in the hospitality industry, preferably a luxury hotel.
- Minimum of 2 years of hotel sales experience – luxury brand preferred.
- Bachelor's Degree or an equivalent combination of an international degree in Hotel Management or Marketing and progressive work-related experience.
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