Lead, Account Marketing

Values & Innovation At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. Purpose of Role As the Account Marketing Manager for Mexico, you will be responsible for building and executing integrated marketing strategies that drive conversion and elevate the Under Armour brand within our strategic wholesale accounts. You will serve as the bridge between commercial and brand objectives—translating sell-in and sell-out priorities into impactful consumer-facing campaigns that increase visibility, sell-through, and brand preference, both in-store and online. You will also play a key role in supporting digital commerce performance, using data and metrics to monitor results, optimize marketing execution, and push partners toward higher standards in campaign impact and consumer engagement. Your Impact Account Marketing Strategy & Planning · Develop seasonal account marketing plans in alignment with brand strategy, commercial targets, and account-specific priorities. · Collaborate with Sales to understand business needs, assortment plans, and key sales drivers to shape marketing initiatives accordingly. · Lead annual and seasonal marketing briefings with key strategic accounts and digital commerce teams. Conversion-Driven Execution (In-Store + Online) · Build and execute 360-degree campaigns that convert shoppers into buyers across physical retail and digital platforms. · Create tailored marketing programs—including site banners, PDP storytelling, paid media integrations, and CRM efforts—across priority eCommerce accounts. · Ensure consistent and compelling brand and product presence across all consumer touchpoints, from shelves to mobile screens. Digital Commerce Performance & Optimization · Monitor digital KPIs such as CTR, CVR, bounce rate, traffic, and product page performance to evaluate and improve campaign execution. · Push key accounts to adopt best practices in eCommerce merchandising, content deployment, and conversion optimization. · Work closely with the Digital and eCommerce teams to align marketing campaigns with site readiness and promotional calendars. Cross-Functional & Partner Collaboration · Serve as the key liaison between the Brand Marketing team and Sales/Key Accounts for marketing planning, execution, and performance analysis. · Manage agency and vendor relationships related to account marketing execution, including production and installation. · Align closely with LATAM marketing teams to adapt global campaigns for retail and digital commerce, driving consistency and scale. Performance Analysis & Reporting · Monitor sell-through performance and shopper behavior across in-store and eCommerce. · Track campaign KPIs and ROI by account; deliver recaps and insights that drive future growth. · Identify and share high-performing initiatives across the region to elevate standards and outcomes. Qualifications · Bachelor’s degree in Marketing, Business, or related field. · 5–7 years of experience in account, retail, or digital marketing, ideally within the sporting goods, apparel, or consumer goods sectors. · Strong understanding of digital commerce environments, including performance metrics (traffic, CTR, CVR, PDP engagement). · Proven experience translating commercial strategies into integrated marketing plans that drive sell-out. · Experience managing marketing plans with key wholesale accounts across in-store and online channels. · Strong analytical skills and ability to turn data into actionable strategies. · Highly collaborative with excellent communication and relationship-building skills. · Fluent in Spanish and proficient in English. · Passion for sport, digital innovation, and performance-driven brands Workplace Location Location: This individual must reside within commuting distance from our Mexicooffice. Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week. RelocationNo relocation provided Benefits & Perks Under Armour Merchandise Discounts Maternity and Parental Leave for eligible teammates Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being Our Commitment to Equal Opportunity At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request. #J-18808-Ljbffr