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Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.**What You Will Do in This Role**:The Trade Marketing Wholesale Channel Manager will be accountable for maximizing the prominence of our brand portfolio to deliver the best shopper experience at the Point Of Sales (POS) in the assigned accounts and boost Take Away within the Shoppers and Mid Wholesale trade segment. Responsible for safeguarding and facilitating the implementation of Brown-Forman Mexico´s Look of success methodology, Brown-Forman´s Commercial way, Brown-Forman´s way of building brands, as well as the timely reporting, tracking of implementation, and taking of corrective actions to optimize plan delivery within his/her channels and accounts.This will be accomplished in a compliant manner with a high degree of integrity strictly following all Brown-Forman policies and all applicable Mexican laws.**What You Can Expect**:**Drive Business Forward**- Ensure an impeccable allocation, management, and control of the operating budget guaranteeing always up-to-date quality information.- Lead contract negotiations with 3rd party providers as required.- Lead the development, maintenance, and implementation of the ideal execution standards "Look of Success" at a sub-channel level that when executed will achieve maximum outlet appeal for our brands and that is clearly defined & visualized to facilitate effective implementation by the commercial teams at customer plan & outlet execution levels. Look of Success shall be clearly defined & visualized to facilitate effective implementation by the Off-Premise teams at customer & outlet execution levels.- Develop insight-based shopper programs that maximize brand appeal in the market. Programs can be at a category, brand, channel, or customer level.- Understand category-specific landscapes and trends, reporting on the forces that shift tactical budgets and the strategic direction of accounts.- Collaborate with internal Key Stakeholders on identifying business opportunities and developing appropriate tactics and strategies to accelerate velocity in collaboration with Sales, Field Sales Operations, Finance & Marketing.- Participate in market & customer visits to support the sales teams in identifying potential opportunities.- Salesforce training related to shopper marketing activities such as product launching, tastings, and plan execution.- Responsible for planning & Key Stakeholders coordination of Expos & Events in Wholesales / “licoreros” customers.- Assures the correct execution of the Annual Shopper Calendar Plan including loyalty program, visibility plans, pop material, sales force contests, and all plans aimed to increase takeaway aligned to Brown-Forman Mexico policies and procedures.- Periodically analyze the results of the initiatives/activities implemented in the different channels/customers provided by Commercial Finance and competitor promotion and activities tracking.- Responsible for all the Wholesales/ Licoreros materials:- Selection of materials aligned to the strategy by brand, useful and valuable for the sales teams and customers- Allocate resources by region/customer- Secure delivery- Manage materials inventories**Customer Relationship**- Build close relationships with Key Stakeholders to improve the effectiveness and efficiency of the partnership.**Team Development and Internal Leadership**- Align and develop internal resources to grow overall relationships by building strong links to Brown-Forman Mexico Key Stakeholders.- Strategically manage budget and resources provided, yielding maximum effectiveness and impact.- Responsible for assigned channel/ accounts Shopper & Visibility programs involving cross-functional collaboration.- Develop, motivate, and guide the team to achieve successful outcomes by being a champion of Diversity &Inclusion.- Develop a work methodology of a succession plan within Brown-Forman.- Track assigned KPIs, providing adequate coaching and feedback to develop sound plans of action.- Coordinate activities through effective leadership and communication with other areas to ensure customers’ needs are met.**Operative Processes**- Assure appropriate financial tools management to invest resources in a way that maximizes value creation and provides transparency to all Key Stakeholders.- Manage billing, A/P, and invoicing issues and use internal resources to solve and communicate issues.- Annual budgeting process and planning.- Ensure impeccable management and control of the operating budg
