Head of Growth at Paired

hace 2 semanas

Desde casa, México Paired A tiempo completo

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.We’re scaling fast, and we’re looking for a Head of Growth to pour gas on the fire. This is not a “brand awareness” role. You’ll be directly responsible for revenue-driving initiatives, paid acquisition, and funnel optimization — all tied to real pipeline.**What You’ll Own**:- Paid Acquisition (Meta-first) Own media buying strategy, execution, and optimization (mainly Facebook/Instagram). Build campaigns that convert cold traffic into qualified sales calls.- Creative Strategy Develop and manage performance-driven ad creatives (visuals, hooks, copy). Work with internal or external designers, or build yourself if needed. You know what makes scroll-stoppers.- Funnel and Landing Page Optimization Build and continuously test landing pages, quizzes, and opt-in funnels. You know CRO tools and can work in Webflow, Unbounce, HighLevel, or similar.- Lead Generation and Demand Gen Ops Own the top-of-funnel strategy. From audience research to messaging angles to channel mix, your mission is MQLs that convert.- Sales Team Integration Work closely with our sales team to ensure lead handoff is seamless. Build tracking, attribution, and feedback loops that make both teams better.**Requirements**:- 3+ years of hands-on growth marketing experience, with a strong focus on paid acquisition (preferably Meta/Facebook Ads).- Proven track record of driving measurable revenue and pipeline growth through performance marketing.- Deep experience in media buying, creative testing, and optimization, particularly for cold traffic.- Strong creative sense — you know how to develop or guide scroll-stopping visuals, hooks, and copy that convert.- Experience with funnel building and landing page optimization using tools like Webflow, Unbounce, HighLevel, or similar.- Skilled in conversion rate optimization (CRO), A/B testing, and performance analysis.- Proficient in marketing analytics, tracking, and attribution, and able to set up effective feedback loops with the sales team.- Excellent understanding of B2B lead generation and demand generation strategies.- Comfortable working in a fast-paced, remote, startup environment with high ownership and accountability.- Bonus: Prior experience in recruiting, HR tech, or agency environments.**Benefits**:- Fast-growing agency with real traction and product-market fit- High ownership and zero bureaucracy- Founder-led team focused on performance, not politics- Remote-first, async-friendly culture built for high performers

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