CRM Data Sr. Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.

DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

LI-Hybrid Team Overview

We’re looking for a highly skilled and analytical **CRM Data Sr. Analyst** to join our team. This role will be critical in transforming CRM data into actionable insights, helping shape governance, improve customer communication strategies, and elevate CRM performance across business units. You’ll work closely with marketing, product, and operations teams to measure effectiveness, identify risks (e.g., saturation, over-messaging), and build a unified CRM view that supports smarter, data-driven decisions.

Role Responsibilities

- **Data Extraction & Analysis**: Extract, clean, transform, and analyze large datasets from CRM systems. Identify trends and KPIs related to user behavior, message frequency, campaign saturation, and lifecycle performance.- **Cross-BU Reporting & Dashboards**: Develop unified, automated dashboards to track CRM performance across business units, enabling visibility of campaign volume, reach, and impact on a per-user basis.- **Own and maintain a shared CRM calendar**, acting as the central coordination point for campaign intake to ensure alignment, reduce message conflicts, and support a consistent user experience.- **Channel Performance & Optimization**: Assess performance by channel and help define rules around optimal frequency caps, channel mix, and campaign triggers to reduce fatigue and improve effectiveness.- **Governance Support**: Monitor CRM activity for overexposure or rule violations, helping enforce caps, placement tiers, and prioritization logic.

Partner with governance stakeholders to ensure campaign quality and compliance.- **Data Quality & Integrity**: Ensure the consistency and accuracy of CRM-related datasets through routine audits and collaboration with platform owners and campaign managers.- **Stakeholder Collaboration**: Partner with CRM marketers, product teams, and operations to translate business questions into analytical approaches and ensure insights are used to drive better decision-makingRole Qualifications:- Bachelor’s degree in Data Science, Statistics, Computer Science, Economics, Marketing, or a related quantitative field- 5 years of experience as a CRM Data Analyst, Business Intelligence Analyst, or similar role, ideally within a fast-paced, cross-functional environment.- Strong SQL skills for complex data manipulation and query writing.- Proficiency with BI tools such as Tableau, Power BI, or Looker Studio to create dashboards and performance visualizations.- Experience with cohort analysis, campaign impact evaluation, and CRM lifecycle metrics.- Familiarity with CRM campaign management or marketing automation platforms is a strong plus.- Strong communication skills with the ability to present technical data clearly to non-technical stakeholders.- Comfortable managing multiple projects and prioritizing in a dynamic, evolving environmentEEO Statement:- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven.

We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too.

While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing.

Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths.

Our differences are what makes us distinct. We respect each other and believe in eq