Brand Manager Jr
hace 2 meses
Lugar de trabajo: Guadalajara ]
Ferrero es una empresa familiar con una perspectiva verdaderamente mundial y progresista y marcas icónicas como Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno y Kinder Sorpresa. El amor por nuestras marcas sigue creciendo al igual que lo hace nuestro alcance internacional. Representada en más de 50 países y con productos vendidos en más de 170, el Grupo Ferrero encanta a numerosas generaciones en todo el planeta. ¿Cuál es el secreto de nuestro éxito mundial? 40,000 empleados especializados que celebran tanto el cuidado como la calidad para forjar un negocio, carreras profesionales y marcas de las que nos sentimos orgullosos. Únete a nosotros, podrías ser uno de ellos.
Ferrero se compromete a construir una cultura diversa e inclusiva en la que todos los empleados se sientan bienvenidos y valorados y tengan las mismas oportunidades. Estamos convencidos del talento de todos nuestros empleados. Al alimentar la curiosidad y las habilidades naturales de nuestros empleados, los empoderamos, generación tras generación, para lograr el éxito personal y profesional, permitiéndoles desarrollar su carrera en Ferrero. La diversidad de nuestros talentos es lo que hace que nuestro entorno de trabajo sea multicultural, innovador y altamente gratificante.
Acerca del puesto:
En Ferrero trabajamos con grandes ideas para ganar el corazón de muchas familias en el mundo, y tú puedes ser parte del equipo que contribuya a hacer las marcas de Ferrero aún más extraordinarias. Actualmente nos encontramos buscando a un Bran Manager JR para diseñar planes de marketing (innovación, promoción y publicidad) con el fin de lograr los objetivos de ventas y participación de mercado a corto y mediano plazo.
Principales responsabilidades:
- En este rol planearas y diseñaras planes de acción para, una vez autorizados, liderar y coordinaras la ejecución.
- Coordinaras y Desarrollaras junto al Gerente de la Marca y Agencia de Publicidad los materiales de las diferentes campañas en las plataformas físicas y digitales.
- Analizaras semanal y mensualmente, el performance por canal de la marca para llevar un control sobre su desempeño y detectar áreas de oportunidad.
- Analizaras las tendencias de mercado, la competencia y el consumidor para identificar oportunidades y ventajas competitivas de la marca.
- Controlaras y administraras el presupuesto de la marca para tener un control sobre las inversiones y gastos de la misma, así como su impacto en el P&L
- Monitorearas el desempeño de la marca interno (frescura, DDI, disponibilidad de producto)
- Establecerás y promoverás relaciones efectivas con los equipos comerciales y proveedores
- Coordinaras las promociones al consumidor para incrementar la frecuencia de compra
- Lideraras la innovación de la marca y lanzamiento en tiempo
- Coordinaras los procesos de investigación de mercado, revisar cuestionarios y coordinar materiales para el tracking de salud de las marcas
- Aseguraras el proceso de shopper factory de cualquier lanzamiento
- Buscaras tendencias del consumer Insight que sean cuantitativas, robustas y objetivas.
- Definirás cómo se puede utilizar la información generada por el consumer insight para soportar juicios.
- Formación en Licenciatura en Marketing o Económico Administrativa.
- Experiencia mínima de 3 año en roles similares.
- Inglés fluido.
- Paquetería Office (Excel nivel avanzado &Power Point)
- Deseable, no indispensable: manejo de SAP y Nielsen
- Buscamos a una persona dinámica, analítica y con alto sentido de urgencia, así como una gran pasión por llevar a las marcas a excelentes resultados.
Consumidores, calidad y servicio son la clave de todo cuanto hacemos. Así pues, para cosechar el éxito en Ferrero, deberá orientarse al consumidor y al producto tanto como nosotros: dedicarse a lograr buenos resultados para los clientes en todo el mundo.
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