Director of Marketing

hace 2 semanas


Guadalajara, Jalisco, México Barbachano International A tiempo completo

EMPRESA

Empresa pionera en la industria de la moda y "fast fashion" con presencia global y más de 2,500 tiendas en Europa, Asia, Norte América, México y Latinoamérica. Busca a su nuevo@ DIRECTOR OF MARKETING para diseñar e implementar la estrategia comercial y así continuar con la trayectoria de crecimiento acelerado (dobles dígitos) que ha venido logrando año tras año.

PROPOSITO DEL PUESTO

Construir una relación genuina entre la Marca y el consumidor, así como incrementar la venta a través de la atracción de visitantes a las tiendas en México.

FUNCION

Planear, proponer y crear estrategias de Marketing y Comunicación para generar tráfico en las tiendas e impulsar la venta, así como construir imagen y reputación de marca. Supervisar la implementación de dichas estrategias a través de diferentes campañas y promociones de la marca. Alinear a los equipos de Marketing y Comercial en el cumplimiento de la implementación de las estrategias. Monitorear, medir y evaluar el desempeño de cada estrategia.

RESPONSABILIDADES

  • Planear, proponer y crear estrategias de Marketing y comunicación para generar tráfico en las tiendas e impulsar la venta.
  • Alinear y coordinar a los diferentes equipos del área de Marketing y de los líderes del área comercial para la definición y ejecución de la estrategia de marketing-comercial-tiendas
  • Definir e implementar la estrategia de branding que construyan identidad y reputación de marca en el mercado, así como una relación sustentable con el cliente.
  • Proveer input a la estrategia comercial sobre el mercado y la competencia, tendencias y acciones comerciales para incentivar las ventas y la afinidad del cliente hacia los productos y la marca.
  • Definir, implementar y mantener una estrategia de social media que construya identidad y reputación de marca, así como relación con los clientes.
  • Definir e implementar la estrategia de comunicación para soportar la venta en línea.

REQUERIMIENTOS

  • Nivel de estudios: Licenciatura con especialidad en: Marketing, Ciencias de la Comunicación, Publicidad o similar. Maestría (deseable).
  • 8+ años de experiencia previa en el área de Marketing
  • 4+ años de experiencia previa en puestos similares (Marketing Manager, Marketing Head, Marketing Leader)
  • Experiencia en aplicación de Estrategias de Marca (Publicidad, Marketing digital, Tendencias de Marketing, Innovación, Comunicación externa, Comunicación Comercial)
  • Experiencia en compañías con alto valor de marca ("brand-centric") en industrias como: Fashion Retail, Retail, CPG, FMCG
  • Visión de negocio
  • Manejo de conflictos y negociación
  • Fácil adaptación al cambio
  • Dominio avanzando de Ingles


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