Loyalty Manager
hace 4 meses
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued and differences are celebrated. Every day, our teams around the world realize our purpose: to expand the way the world perceives beauty by empowering the extraordinary that lives in everyone.
We are united by a common goal - reimagining the future of beauty.
**Role Objective**:
Drive Loyalty within Sephora consumers delivering KPIs such as subscriptions, retention and sales/ transactions share.
Define strategies for store/ dotcom channels by defining consumers profile demographically, brands preference and correlating with insights information driven by research
Ensure Beauty Rewards program is embedded in Sephora Culture across BAs, employees and brand.
**Main responsibilities**
- Responsible for continue developing Beauty Rewards loyalty program, improving consumer experience at recruitment, retention, change of status, rewards, redemption and benefits.
- Tracking and reporting for Beauty Rewards KPIs, identify strengths, areas of improvement and establish corrective actions.
- Assure Beauty Rewards is embedded across all marketing touchpoints and through all the year to increase program awareness, subscription, benefits understanding and redemption
- Identify, solve and escalate technical issues that could impact program continuity and consumer satisfaction.
- Identify based on benchmarks, consumer needs & technical feasibility future loyalty enhancements. Follow up with the extended team till implementation.
- Responsible to present and and gain Brands support & sponsorship for rewards and birthday gift. Deliver brand analytics that will help to shape strategies.
- Embed and educate Retail team, assure follow up at their KPIs accomplishment.
- Data analysis
- Responsible for generating Sephora insights based on market research and/ or data analysis.
**Skills**:
- Experience as CRM and or Loyalty, consumer insights understanding. Preferably retail experience.
- Strong analytical and technical skills
- Proven results at loyalty programs, CRM and analytics
- IT and technical understanding to guide other areas to execution
- Strategic thinking, planning and execution
- Team Leader and people development
- Building relations and teamwork
- Budget management and control
**While you're at Sephora, you can enjoy...**
**Of people.** You'll be surrounded by some of the most talented leaders and teams - people you can be proud to work with.
**Of learning**. We invest in training and development of our teams, and you will continue to evolve and build skills through a personalized career plan.
**Culture.** As leaders in beauty sales within the LVMH family, our reach is foreign and the impact is global. Innovation is in our DNA, at Sephora, the 40,000 passionate team members in around 35 markets and 3,000 stores are united by a common goal - reimagining the future of beauty.
You can unleash your creativity, because we have a disruptive spirit. You can learn and evolve, because we empower you to be your best version. You can be yourself, because you are what distinguishes us from others. This is the future of beauty. Reimagine your future, at Sephora.
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruiting, hiring, training or other practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.
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