Analyst Real Time Amplification

hace 3 semanas

Ciudad de México The Coca-Cola Company A tiempo completo

**Why be part of Coca-Cola Latin America?**

We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

**This is a Media **Analyst** Role and reports **to Consumer and Shopper Media Lead**

**What we expect from you**:

- Media Analyst will develop the media plans and manage the **R**e**al-Time Amplification** of the OU portfolio (calendar, content and media) at a country-level
- ** Ensure that we have one presence, one voice and one calendar for our brands in all the various touchpoints and social media channels, that are connected to global strategies and guidelines as well as relevant to the OU**
- ** Be the main contact point for media media partners (FB, Twitter, Google..) at a country level**
- Establish a routine with the **crisis management** team in order to solve potential issues in social media in a timely manner
- ** Lift and shift best practices** from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social withing the OU
- The media Analyst will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.

**Qualification & Requirements**
- ** Media Planning Strategy, social media** and Real Time Experience **(2-3 years)
- ** Experience working on agencies and technology vehicles is preferred**
- Preference for **experience developing non-conventional communication plans, with heavy focus on digital marketing and **_story doing_**
- **_ Spanish and English are required_**

**Work Focus**
- Deep understanding of the **evolved media landscape and e-commerce**
- Expertise in **working with different external partners** (i.e.: agencies, production houses, media companies, influencers)
- Ability to work in **Agile** cross-functional teams

**Communication Focus**
- Role will require frequent communication with OU Consumer and Shopper Media lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, global IMX team;
- Role will also interact frequently with external parties, particularly agencies and media companies

**What you will find working here**:
**Driven by Purpose**: A purpose-centric approach that empowers our people to protect or people, the environment and the communities we serve, while providing safe, quality products.

**Iconic and Innovative Brands**: Our portfolio represents over 250 products featuring some of the world's most popular brands including Coca-Cola, Sprite, Fanta, Powerade and more

**Global Connections**: Allows you to develop, enhance and maintain global connections that allow us to act faster and learn from people all over the world

**Belonging to a Community**: We are an organization that believes in our ability to continually grow and build the right atmosphere where people feel safe and empowered, allowing everyone to bring their best to work.

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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