Insights Manager

hace 3 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

Responsibilities: Pepsi Lipton is a joint venture between Unilever and PepsiCo to manufacture and sell ice tea branded products around the world including Lipton, Pure Leaf, Brisk, Yachak, T2 and Tazo. Three of our biggest brands, Lipton, Pure Leaf and Brisk are worth over $1 billion in Retail Sales Value.

As a company in its own right, the joint venture has its own board of directors. As a global organisation the variation in countries, bottlers and manufacturing sites makes this a very exciting place to work. We have 5 regional organisations operating across North America, Europe, Latin America, AMESA (Africa Middle East, South Asia and Australia) and NASEA (North Asia & South East Asia) and we are constantly breaking new ground with launches into new markets.

Whilst we have the backing and support of our two parent companies, our entrepreneurial set up gives us real autonomy. Our roles are broad, our responsibilities big and our experiences even bigger. We have high visibility and great exposure - to senior management and to talented colleagues all over the world. It means we need to be impactful, smart influencers. And it means that we can get involved in the end-to-end business in a way that’s just not possible at our parent companies.

The joint venture’s Insights team plays a critical role in driving Consumer Centricity to the heart of business decisions. Our role influences every aspects of the business, from creation of winning consumer mixes to commercial decisions and deployment, underpinned by technical excellence in the latest insights tools and approaches.

Working in the joint venture is one of the few opportunities to work in a small, entrepreneurial company within a larger framework of Unilever and PepsiCo. So, if you want to really develop yourself, and experience a whole new way of working without leaving your parent company, this could be the perfect place to take your career to the next level.


**Main Job Purpose**:
The role of the Insights Manager is to co-create and deliver the insights agenda for Pepsi Lipton across the Latam region. The job to be done in this region is to develop and establish a sustainable RTD tea business in a market place where LRB is big, but RTD tea is much lesser known or understood. Currently we are small, but we have mighty ambitions and mighty global brands available in our hands. This role will include identifying category opportunities, delivering outstanding innovations and marketing campaigns, as well as being a key contributor to the PSP and AOP planning cycle, voicing the consumer perspective fearlessly. You will be a member of the regional Leadership team and partner the GM and Marketing Director, as well as execute research projects.

**Key Accountabilities**:
**Consumer Insights**
- Identify needs, develop and deploy annual research plan in partnership with GM, Country Business Managers and Marketing Director
- Build networks with our bottling partners and collaborate on insight programs and their deployment
- Be the voice of the consumer in every business conversation, offering a strong and independent point of view in the presence and absence of data.
- Identify new opportunities from existing research and resources in order to drive category transformation.
- Prepares and manages ad hoc research budgets in partnership with marketing and finance.

**Business Planning**
- Leads delivery of relevant brand performance data for Business Reviews for Latam region with a strong focus on providing clear understanding of share dynamics.
- Provides conclusions and recommendations of brand activities to input to the brand strategy/ marketing plans
- Supports as insights for Strategic Planning (PSP) and Annual Operating Planning (AOP) for region ensuring proper consumer validation and quantification of core business opportunities and innovations.
- Leads high quality consolidated analysis of competitor brands.
- Supports performance reviews and post-launch evaluation of campaigns.

Qualifications:
**Skills/ Experience/ Qualifications**:
Business skills
- Knowledge and practical experience with a wide scope of research methodologies and techniques (qualitative &quantitative)
- Strong strategic and analytical focus and skills
- Minimum of 8 years Consumer Research experience in a leading FMCG company and/or Agency (ideally, on both client and agency sides)
- Fluent English.
- MS Office - advanced user (PowerPoint, Excel)

Personal skills
- Able to build strong team ties where team members keep developing and support each other
- Proven ability to manage in a matrix organization (cross-functional / cross-border)
- Experience in developing and maintaining relationships with external suppliers
- Mature, self-confident and self-managed personality
- Lead change and challenges the status quo
- Brings innovations to the tools and processes to ensure constant progress of insights development
- Positive and constructive attitude
- High drive and results oriente

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