Shopper Insights Group Brand Manager

hace 3 días


Hidalgo, México Colgate-Palmolive A tiempo completo

No Relocation Assistance Offered
124482 - Del.Miguel Hidalgo, Mexico City, Mexico

Lead retail and shopper insights knowledge development in order to maximize Colgate short and long term strategic opportunities to drive business growth, particularly in key emerging retail environments (ie. eCommerce).

**Principal Duties and Responsibilities**
- Support CDO, Catman and Retail Marketing to build and implement strategies across retail environments.
- Drive shopper behavior understanding agenda to uncover growth opportunities in key emerging retail environments.
- Be the expert of people´s shopper journey and retail environments dynamic to help the teams to transform insights into solid actions.
- Boost the growth of omnichannel understanding and knowledge in order to feed omnichannel strategy.
- Provide insights and thought leadership in support of key business processes (e.g. Top-to-Tops, Innovation Summits, joint business planning, etc.).
- Lead and implement a wide range of research methodologies focused on in store implementation (Planogram test, PDH, assortment, POP test, etc).
- Be hands on agile methodologies to provide fast response to critical customers knowledge needs.
- Partner with Retail Marketing Divisional team to drive knowledge plans for Ecommerce across Latam.
- Oversee the communication of shopper research results/shopper insights to all relevant parties within the organization;
- Be seen as the expert of shopper knowledge across customers and retail environments.
- Highly experienced in building actionable knowledge connecting the dots between different sources of data (Nielsen, Kantar, dunnhumby, etc).
**Basic requirements include**
- Major in: Math/statistics, Business Management. Marketing, Psychology, Sociology, Anthropology
- Fluent english
- 7+ years of experience in research in CPG ideal with focus on shopper marketing/insights and interacting with commercial teams.
- Shopper Insights experience or with catman/sales/ retail marketing background.
- Evident digital capabilities for research + strong experience with agile research platforms
- Experience working across different cultures and regions.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.



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