Digital Marketing Data Analyst

hace 1 semana


Monterrey, Nuevo León, México Lumenance A tiempo completo
About Lumenance

Lumenance is a leading marketing agency based in Chicago, Illinois, USA.

Salary

We offer a competitive salary of $85,000 - $110,000 per year, depending on experience.

Job Description

As a Website Analytics Specialist, you will play a crucial role in helping us understand our marketing efforts. You will assist in setting up and configuring Google Analytics/GA4 tracking, providing detailed analysis to managers, and collaborating with digital media professionals to create goals, audience lists, and e-commerce/web traffic tracking.

You will be responsible for analyzing key performance metrics, collecting and analyzing customer, marketing, and web behavioral data, testing campaigns, and developing actionable insights and recommendations. Additionally, you will create dashboards, data visualizations, campaign and website performance reports, and monitor digital media and marketing trends.

Your expertise in digital media management, such as Google Ads, Bing/Microsoft Advertising, Facebook Ads platforms, will also be valuable in this role.

Required Skills and Qualifications
  • Strong experience in Google Analytics, website tracking, e-commerce tracking, Google Tag Manager, and other web analytics platforms
  • Ability to analyze complex data sets and develop actionable insights
  • Excellent communication and presentation skills
Benefits

We offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.

Others

This is a remote position supporting a marketing agency in Chicago, Illinois, USA.


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