Brand Director Panerai

hace 4 semanas


Xico, México Richemont A tiempo completo

Job Summary

The Brand Director will be responsible for implementing the market strategy to develop the turnover and the P&L of Panerai Mexico in line with the Panerai Brand strategy. This role will lead all local Panerai departments and investments to guarantee excellence in network performance, business results, and Panerai Brand reputation and visibility.

Main Responsibilities

  • Develop and implement the market strategy to achieve turnover and P&L goals
  • Lead local Panerai departments and investments to ensure excellence in network performance and business results
  • Guarantee the implementation of all HR processes in cooperation with local and HQ HR
  • Develop and implement a feedback culture
  • Recruit, develop, and retain local talents to ensure a healthy long-term development for the brand
  • Propose and implement action plans for POS (commercial objectives and marketing support plan)
  • Lead the performance, profitability, growth, and optimization of the wholesale network in line with the Brand's and the market's strategy
  • Anticipate and sort all legal issues with the assistance of Richemont legal team
  • Contribute to the internalization of an External Boutique and lead the network strategy and leases negotiations with landlords
  • Ensure that Retail sales targets are achieved
  • Lead the local team to guarantee the highest standards of boutique operations
  • Propose an effective marketing and communication strategy to implement locally aligned with HQ guidelines and strategies
  • Follow up on the dedicated budget (reporting and ROI evaluations on the actions done)
  • Propose, define, and implement various events to represent the Brand with local players (press, dealers, business networks) in order to increase the Brand awareness in the Region

Requirements

  • Bachelor's Degree in business-related field
  • 6+ years' experience in a management position (ideally Brand Management)
  • Fluency in English and Spanish
  • Understanding and experience in the Mexico region is a plus
  • Excellent Management skills, Leadership with a good vision
  • Strong Communication and negotiation skills
  • Analytical skills and strategic thinking
  • Customer-oriented and Results-focused
  • People-oriented
  • Curiosity, proactivity, sense of excellence
  • Demonstrates ability to achieve high standards of performance
  • Well-developed leadership and communication skills, passion, and creativity

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