Communications Monitoring, Listening and Analytics Specialist

hace 4 semanas


Xico, México Pepsico A tiempo completo

About the Role

We are seeking a highly skilled Communications Monitoring, Listening and Analytics Specialist to join our team at PepsiCo. As a key member of our Communications transformation, you will play a critical role in increasing the impact and efficiency of our Social Intelligence Capability.

Key Responsibilities

  • Provide real-time and ad-hoc monitoring, analysis, and reporting of trending topics and issues about PepsiCo, its products, brands, leaders, competitors, etc.
  • Curate insights for the business around trends, data patterns, flag potential issues and hot spots of conversation
  • Manage listening and monitoring platforms to ensure optimal coverage of key issues, negative sentiments, volume of conversation, reach of influencers, etc.
  • Act as an expert on how Social Listening can be used to answer business questions in a compelling and engaging way
  • Execution of projects with quality and depth of deliverables with low/no support from vendors/team post training period
  • Create and socialize reports for leadership, business teams and GBS (e.g., daily/ weekly/ quarterly type of periodic reports, or custom reports on as-need basis)
  • Collaborate with team to provide analytics to support the global COE Team and eventually the Top 20 Markets according to the horizons plan

Requirements

  • 6+ years of experience making an impact in a similar role
  • Expertise in Social Intelligence tools and ability to develop best-practices and advanced analyses
  • Ability to connect with external key agencies on a need basis
  • Strong analytical and problem-solving skills
  • Excellent communication and presentation skills

About PepsiCo

PepsiCo is one of the largest food and beverage companies in the world, with iconic brands consumed more than a billion times a day in over 200 countries. We are a company that values diversity, inclusion, and innovation, and we are committed to making a positive impact on the world.



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