Communications Monitoring, Listening and Analytics Specialist
hace 4 semanas
About the Role
We are seeking a highly skilled Communications Monitoring, Listening and Analytics Specialist to join our team at PepsiCo. As a key member of our Communications transformation, you will play a critical role in increasing the impact and efficiency of our Social Intelligence Capability.
Key Responsibilities
- Provide real-time and ad-hoc monitoring, analysis, and reporting of trending topics and issues about PepsiCo, its products, brands, leaders, competitors, etc.
- Curate insights for the business around trends, data patterns, flag potential issues and hot spots of conversation
- Manage listening and monitoring platforms to ensure optimal coverage of key issues, negative sentiments, volume of conversation, reach of influencers, etc.
- Act as an expert on how Social Listening can be used to answer business questions in a compelling and engaging way
- Execution of projects with quality and depth of deliverables with low/no support from vendors/team post training period
- Create and socialize reports for leadership, business teams and GBS (e.g., daily/ weekly/ quarterly type of periodic reports, or custom reports on as-need basis)
- Collaborate with team to provide analytics to support the global COE Team and eventually the Top 20 Markets according to the horizons plan
Requirements
- 6+ years of experience making an impact in a similar role
- Expertise in Social Intelligence tools and ability to develop best-practices and advanced analyses
- Ability to connect with external key agencies on a need basis
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
About PepsiCo
PepsiCo is one of the largest food and beverage companies in the world, with iconic brands consumed more than a billion times a day in over 200 countries. We are a company that values diversity, inclusion, and innovation, and we are committed to making a positive impact on the world.
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