Web Content Manager
hace 2 semanas
**Job Summary**
We are seeking a highly skilled Digital Marketing Specialist to join our team at ZF Group. As a key member of our digital marketing team, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and engagement.
**Key Responsibilities**
- Develop and execute comprehensive digital marketing plans to achieve business objectives
- Manage and maintain website content, ensuring accuracy, usability, and consistency across all domains and languages
- Conduct A/B testing and analyze results to continuously improve website content performance indicators
- Collaborate with internal stakeholders and external agencies to create digital assets and content targeting specific audience channels
- Align with the Digital Front End Solutions team to improve website performance and user experience
- Ensure all digital marketing materials comply with the latest SEO requirements and legal standards
- Support the deployment of digital marketing campaigns through ad placements and SEO keyword bids
- Develop strategies to integrate social media channels into our website landscape
- Design and develop email marketing campaigns and marketing automation initiatives
- Develop and track key performance indicators (KPIs) for email marketing and automation efforts
- Provide regular reports on social media landscape and internal approval processes
**Requirements**
- 2-3 years of experience in web content management and digital marketing
- Knowledge of WordPress, Pagebuilder, and other CMS systems (FirstSpirit, Episerver, etc.)
- Strong understanding of digital KPIs, analytics, and data-driven marketing
- Knowledge of UX design, SEO principles, and analytical tools
- Ability to translate analytical data into actionable insights
- Excellent communication and collaboration skills
- Ability to work internationally and in a multicultural team
- Strong skills in social media environment and content creation methods
- Deep knowledge of best content and digital marketing practices and trends
- Experience with email marketing tools (Dotdigital, Pardot, Salesforce)
**Language**
English (en-US)
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