Digital Marketing Campaign Strategist

hace 1 semana

Ciudad de México, Ciudad de México Thomson Reuters A tiempo completo

About the Role

In this opportunity as a Campaign Planning Analyst, you will:

  • Develop and execute end-to-end content and digital marketing campaigns to achieve business objectives, including content creation, execution, and performance analysis.
  • Collaborate with internal stakeholders such as sales, product, customer success, and creative studio to align on goals, develop target audiences, and create compelling messaging for campaigns.
  • Research industry trends, competitor activity, and emerging technologies to stay ahead of the curve in digital marketing campaigns.
  • Monitor campaign performance metrics such as website traffic, engagement rates, conversion rates, and ROI to optimize future campaigns.
  • Provide regular updates and reporting to management regarding campaign progress, results, and learnings.
  • Support other members of the marketing team by sharing knowledge and expertise where needed.
  • Work collaboratively within cross-functional teams to deliver exceptional results for our clients.

About You

You're a fit for the role if your background includes:

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in digital marketing campaign planning and execution.
  • Proficiency in Google Ads, Facebook Ads Manager, and other social media advertising platforms.
  • Experience managing budgets and tracking KPIs.
  • Familiarity with SEO principles and keyword optimization tactics.
  • Understanding of audience segmentation methods and how to leverage them effectively.
  • Excellent communication skills both verbal and written, with the ability to articulate complex ideas clearly.
  • Ability to multitask under pressure while maintaining attention to detail.
  • Passion for staying current with industry trends and advancements in technology.
  • Ability to work independently as well as collaboratively within a team setting.

What's in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
  • Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social, and Governance (ESG) initiatives for local and global impact.
  • Purpose-Driven Work: We have a superpower that we've never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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