Senior Advocacy Specialist

hace 1 mes

Ciudad de México, Ciudad de México L'Oréal A tiempo completo

For over a century, L'Oréal has dedicated its energy, innovation, and scientific excellence exclusively to one domain: Beauty. Our mission is to provide every individual around the globe with the finest beauty products in terms of quality, effectiveness, safety, transparency, and responsibility, catering to all beauty needs and desires in their diverse forms.

Recruitment Process Overview:

°/ After submitting your application by providing your CV details.

°/ If your CV meets our criteria, you will be invited for an Exploratory Recruitment Interview (one-on-one). The recruiter will engage with you to understand your background and professional goals.

°/ Should the exploratory interview be successful, you will proceed to an interview with the HR Business Partner and the Hiring Manager.

Responsibilities:

As a Advocacy Specialist, you should be self-driven, proactive, and capable of working independently. Your key responsibilities will include:

Formulating, leading, and executing the advocacy strategy (vision, foundational elements, and objectives/KPIs) & activations (costs, performance, value alignment, and contracts) to achieve optimal outcomes. Campaign Management: Organize, coordinate, and oversee advocacy campaigns from inception to completion, including social initiatives and e-commerce events. Ensure adherence to all advocacy protocols (contracts, purchase order processing, Traackr uploads, audits, new briefing formats, etc.) and promote understanding among involved teams. Act as the market lead and promote the use of all social engagement and influencer tools: Traackr, including MIM, Sprinklr, DOMO, etc. Facilitate the rollout of new advocacy initiatives and platforms in collaboration with brand teams (gaming, social commerce, live shopping, word-of-mouth campaigns, etc.). Stay updated on social media trends and best practices, educating both internal and external stakeholders (in partnership with the advocacy agency). Stakeholder Management: Cultivate relationships with key influencer agencies and publishers (in collaboration with the advocacy agency). Manage the advocacy budget: Oversee the advocacy budget, ensuring precise monthly expenditures and appropriate budget allocation according to engagement rules. Responsible for tracking advocacy performance with key stakeholders (agencies, local brand teams, regional teams, DMI, etc.), monitoring primary KPIs and objectives (match rate, share of influence, CPV, CPE, engagement rate, mentions).

Qualifications:

Several years of experience in communications, public relations, digital marketing, or related fields. Strong understanding and proven track record in digital communications strategy – encompassing influencer marketing and consumer engagement in an omnichannel context (Media, CRM, etc.). Proficient in content marketing and strategies for social media success. Experienced in leveraging behavioral data and consumer insights to create brand engagement activations across various channels. Excellent communicator with the ability to present ideas and strategies in a visually compelling manner. Comfortable navigating a complex matrix environment and influencing senior stakeholders. Drives towards a data-informed organization and strategizes digital transformation.

Benefits:

Protection: Comprehensive protection for our employees (Medical & Health Insurance, Pension Plan, and Flexible Benefits). Health: Commitment to your physical and mental well-being (Employee Assistance Program, Medical Home, Gym, Wellness Program, Health Days). Work-Life Balance: Enhancing your personal and professional life (Vacation Days, Personal Days, Flexibility, Friday Schedules, and more). Workplace: A more efficient and enjoyable work environment (Parking and Corporate Cafeteria). Professional Development: Access to Learning Platforms & Portfolios, International Mobility opportunities. Financial Health Support: Cash & Savings fund, meal vouchers, discounts on L'Oréal products, and bonuses.

We are an Equal Opportunity Employer and take pride in fostering a diverse environment. We are eager to learn more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices based on race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

You may apply for a maximum of three positions within a specified period. Once submitted, you cannot withdraw your application, so please ensure you select the position that best aligns with your skills and aspirations.

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