Senior Advocacy Specialist

hace 2 meses

Ciudad de México, Ciudad de México L'Oréal A tiempo completo

For over a century, L'Oréal has dedicated its resources, creativity, and scientific prowess exclusively to one field: Beauty. Our mission is to provide every individual across the globe with the finest beauty products in terms of quality, effectiveness, safety, integrity, and responsibility, catering to diverse beauty needs and desires.

Understanding Our Recruitment Process:

°/ After submitting your application with your CV details.

°/ If your CV meets our criteria, you will be invited for an Exploratory Recruitment Interview (one-on-one). The recruiter will engage with you to learn more about your background and professional goals.

°/ Should the exploratory interview yield positive feedback, you will proceed to an interview with the HR Business Partner and the Hiring Manager.

A Day in the Role:

As a Senior Advocacy Specialist, you should be self-driven, proactive, and capable of working independently. Your key responsibilities will include:

Formulating, leading, and executing the advocacy strategy (vision, foundational elements, and objectives/KPIs) and activations (costs, performance, value alignment, and contracts) to achieve optimal outcomes. Campaign Management: Organize, coordinate, and oversee advocacy campaigns from inception to completion, including social initiatives and e-commerce events. Ensure adherence to all advocacy protocols (contracts, purchase order processing, Traackr uploads, audits, new briefing formats, etc.) and promote compliance among involved teams. Act as the market lead and promote the adoption of all social engagement and influencer tools: Traackr, including MIM, Sprinklr, DOMO, etc. Facilitate the rollout of new advocacy initiatives and platforms in collaboration with brand teams (gaming, social commerce, live shopping, word-of-mouth campaigns, etc.). Stay updated on social media trends and best practices, educating both internal and external stakeholders (in partnership with advocacy agencies). Stakeholder Management: Cultivate relationships with key influencer agencies and publishers (in partnership with advocacy agencies). Oversee the advocacy budget: Manage the budget effectively, ensuring accurate monthly expenditures and appropriate allocation according to engagement rules. Accountable for tracking advocacy status with key stakeholders (agencies, local brands, regional teams, DMI, etc.), monitoring primary KPIs and objectives (match rate, share of influence, CPV, CPE, engagement rate, mentions).

Who You Are:

Several years of experience in communications, public relations, digital marketing, or related fields. Strong understanding and proven track record in digital communications strategy – from influencer marketing to consumer engagement in an omnichannel context (Media, CRM, etc.). Proficient in content marketing and strategies for social media success. Experienced in leveraging behavioral data and consumer insights to create brand engagement activations across various channels. Adept communicator with the ability to present ideas and strategies in a visually compelling manner. Comfortable navigating a complex matrix environment and influencing senior stakeholders. Leads towards a data-driven organization and strategizes digital transformation.

What We Offer:

Protection: Comprehensive protection for our employees (Medical & Health Insurance, Pension Plan, and Flexible Benefits). Health: Commitment to your physical and mental well-being (Employee Assistance Program, Medical Home, Gym, Wellness Program, Health Day). Balance: Enhancing your personal and professional life (Vacations, Personal Days, Flexibility, Friday Schedules, and more). Workplace: Creating a more efficient and enjoyable work environment (Parking and Corporate Cafeteria). Encouraging Your Development: Access to Learning Platforms & Portfolios, International Mobility. Supporting Your Financial Health: Cash & Savings fund, meal vouchers, discounts on L'Oréal products, and bonuses.

We are an Equal Opportunity Employer and take pride in fostering a diverse environment. We are eager to learn more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices based on race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

You may apply for a maximum of three positions within a specified period. Once submitted, you cannot withdraw your application, so please ensure you select the position that best aligns with your skills and aspirations.

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