Marketing Automation Specialist

hace 7 días


Mexicali, Baja California, México Digital Alchemy Limited A tiempo completo

About Digital Alchemy Limited

Digital Alchemy Limited is a global marketing automation services provider that offers a range of services to local and global organizations. Our philosophy is centered around three key transformations: personal growth, market transformation, and environmental sustainability.

Our Mission

We strive to create a diverse and inclusive work environment that values equality and promotes the well-being of our employees and the communities we serve.

About the Role

As a Campaign Developer at Digital Alchemy Limited, you will be responsible for delivering client outcomes by designing, building, and executing marketing campaigns that meet their strategic objectives. Your key responsibilities will include:

  • Campaign Design and Execution
    • Plan and devise marketing campaigns that meet client needs and business requirements
    • Ensure best practice campaign design, build, QA, and execution on time and as per campaign brief
  • Campaign Optimization and Experimentation
    • Provide guidance and consulting on improvements that can be made to campaigns both new and existing
    • Work with senior consultants to deliver strategic solutions from campaign designing, briefing, optimization, and experimentation
  • Communication and Collaboration
    • Take ownership of all communications between analytics, data, channel, and other technical teams to ensure accurate campaign execution
    • Collaborate with internal and external stakeholders to gain a holistic understanding of clients and present dynamic solutions
  • Analysis and Reporting
    • Analyze client data, current campaigns, and insights to identify opportunities and areas for additional projects to add value
    • Keep up-to-date on new technologies, industry trends, and innovations to provide informed and relevant recommendations

Requirements

To be successful in this role, you will need:

  • At least 2 years of experience working with end-to-end marketing campaigns in marketing automation platforms
  • Experience operating in marketing enterprise software (e.g., Salesforce Pardot, Adobe Campaigns, Braze, and Oracle Eloqua)
  • Strong understanding of SQL and database relationship management, having worked with large and complex data sets
  • Dynamic and strategic thinking with a background or experience in marketing
  • Excellent written and oral communication skills


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