Digital Business Strategist

hace 1 semana

Xico, México Entravision A tiempo completo
Job Description

Job Title: Digital Business Strategist

Job Summary:

Entravision Communications Corporation is a leading global media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico and other markets in Latin America. The Company's comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services.

Main Responsibilities:

  • Reporting: Manage the relationship with our Finance and Business Intelligence team. Responsible for the overall business reporting for internal and external clients, including closing, daily, weekly, monthly reports, financial reports, campaign reports, etc.
  • AdOps: Manage PMPs, campaign guidelines for AdOps, KPIs analysis, and campaign analysis.
  • Trafficker: Create vast tags, onboard new publishers into GAM, and generate the PMPs for clients.

Essential Functions:

  • Leads the overall internal reporting of the business unit (daily, weekly, and monthly reports).
  • Provide actionable insight to clients and sales with quantitative and qualitative analysis.
  • Utilize several AdTech platforms to prepare reports and communicate campaign performance to clients; set up Programmatic Deals.
  • Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
  • Provide the Account Management team with campaign reporting data for client recap decks and campaign strategy recommendations for future campaigns.
  • Check with AdOps for campaign delivery and propose guidelines for improving the campaign delivery and KPIs.
  • Lead the month-end business unit closing.

Position Type/Expected Hours of Work: This is a full-time position.

Required Education and Experience:

  • 2 - 3 years experience in Digital Marketing - preferred but not mandatory.
  • Data analytics studies, business administration degree, economics degree, Engineer, or related studies - could be studying.
  • Advanced English level - not mandatory.
  • Advanced Excel knowledge (Vlookups, If Functions, Formulas, etc.). Other data processing tools are highly valuable.
  • Aptitude and a preference for working in collaborative teams.
  • Good attention to detail and strong analysis skills.
  • Capacity to adapt to change, proactivity, and ability to learn.
  • Ability to prioritize projects.
  • Knowledge of the digital ad ecosystem and familiarity with ad platforms and tools like The Trade Desk, Google DV 360, Xandr, AdsWizz, Triton, GAM, among others.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees. Entravision Communications is an Equal Opportunity Employer. We encourage women and minorities to apply.

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