Site Merchandising Manager

hace 1 semana


Guadalajara, Jalisco, México Italic A tiempo completo

At Italic, we're revolutionizing the luxury goods industry by creating a more inclusive and customer-centric model. As a Site Merchandising Manager, you'll play a crucial role in shaping the online experience for our customers.

Key Responsibilities:

Day-to-Day Site Management

  • Oversee the daily management of the website, ensuring all products, promotions, and content are up-to-date and accurately reflect the brand's standards.
  • Implement and maintain site merchandising strategies, including product categorization, search optimization, and visual merchandising, to enhance user experience and drive conversions.
  • Collaborate with the content, design, and product teams to create compelling product pages that highlight the features and benefits of our products.

Data Analysis and Optimization

  • Utilize web analytics tools to monitor site performance and customer behavior, identifying trends and opportunities for improvement.
  • Conduct regular A/B testing and conversion rate optimization (CRO) initiatives to refine the user experience and increase sales.
  • Generate and analyze performance reports, providing actionable insights and recommendations to senior management and cross-functional teams.

Project Management

  • Manage and coordinate calendars for marketing projects.
  • Ensure timely and accurate execution of site updates.
  • Liaise with different teams within the marketing organization to ensure alignment on project goals and timelines.

Requirements:

Soft Skills:

  • Excellent organizational and time-management skills.
  • Strong attention to detail and accuracy.
  • Ability to multitask and prioritize effectively.
  • Positive attitude and team player mentality.

Technical Skills:

  • Familiarity with e-commerce and digital marketing principles.
  • Experience with site merchandising and content management systems (such as Shopify, Magento, or WooCommerce).
  • Proficiency in Google Analytics or similar web analytics tools.
  • Basic understanding of HTML and CSS.

Mentality:

  • Proactive and self-motivated with a willingness to take initiative.
  • Ability to work independently and as part of a team.
  • Strong problem-solving skills and ability to think creatively.
  • Flexibility to adapt to changing priorities and deadlines.

Our Culture:

We value performance, integrity, and longevity. Our flat hierarchy and commitment to investing in our people and processes create a sustainable and enjoyable environment. We believe that everyone has the potential to make a significant contribution to the success of the company.



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