Senior Director Technical Consumer Research and Innovation
hace 2 días
About the Role:
We are seeking a highly experienced and skilled Senior Director to lead our Technical Consumer Research and Innovation function in the LATAM Region and globally. As a key member of our organization, you will be responsible for driving business growth and innovation through the development and implementation of consumer-centric research and testing strategies.
Key Responsibilities:
- Technical Consumer Research Leadership:
- Design and execute research and testing protocols to inform business decisions and drive innovation.
- Provide thought leadership and expertise in sensory and consumer testing methodologies.
- Leverage routines to ensure early engagement and inclusion of other functions in Marketing and TISC.
- Ensure organizational and business alignment in the design, execution, and analysis of research and testing protocols.
- People Leadership:
- Build, lead, and develop a highly engaged and networked TCR community.
- Manage resources effectively, including leading the allocation and prioritization of activities, budget requirements, performance management, and assessing development needs.
- Stakeholder Management:
- Build relationships and networks with key stakeholders across the organization.
- Facilitate the identification of timelines, dashboards, and briefs for each initiative to keep leadership updated on progress and potential red flags.
- Ensure effective and efficient information flow between TCR and regional category owners.
- External connection with consumer testing providers to ensure quality of testing and analysis.
- Technical Leadership:
- Develop and implement quarterly and yearly plans to ensure successful achievement of business objectives.
- Play a key role as a leadership member to ensure the Technical Community is providing optimal thought leadership regarding TCR to support more effective developments.
- Partner in the ownership of key technical talent progress and their development.
Requirements:
- Bachelor's or Master's degree in Sensory Science or related discipline.
- 15+ years of Consumer testing experience in FMCG, with experience in leading, managing, and developing teams.
- Fluent in Spanish.
- Technical mastery of TCR methodologies.
- Experience managing sensory laboratory.
- Experience leading or developing product innovation for a key category (including interactions with marketing as a key stakeholder) in FMCG.
Functional Skills:
- Mastery of sensory and consumer testing methodology.
- Statistical data analysis, modeling, and digitization of big data.
- Storytelling, concise business recommendations from data and insights.
- Product portfolio management to help focus on areas of greatest opportunity.
- Experience interacting with, influencing, and providing guidance to business partners and cross-functional peers.
- Connector – ability to connect across the organization lines, regardless of reporting relationships.
- Stakeholder management, with ability to drive strategic agreements with internal partners.
Broad Expertise In:
- Experience working with external suppliers to extend internal capabilities.
- Experience leading a product team.
- Understanding of statistical analysis.
Communication Focus:
- This role communicates internally with the R&D network, Global Category Marketing, OU teams, and Global TI&SC teams.
- External communication with agencies, suppliers, and trade associations.
- Communication and engagement with multiple key stakeholders to gain agreement on the short- and long-term pipeline testing strategies for LATAM.
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