Senior Director Technical Consumer Research Lead

hace 2 semanas

Ciudad de México, Ciudad de México Coca-Cola A tiempo completo
Job Description

Job Summary:

The Senior Director Technical Consumer Research Lead will be responsible for leading the Technical Consumer Research (TCR) function for the LATAM Region and Global categories. This role will work closely with cross-functional teams in the Region, including Global Development & Innovation (GDI), to support the development of regional BIG BETS, local key initiatives, and business continuity, as well as global category initiatives.

Key Responsibilities:

  • TCR Leadership:
    • Lead the design and execution of TCR work across the network.
    • Provide inspirational thought leadership and SME excellence and community leadership for all aspects of research being conducted.
    • Leverage routines to ensure early engagement and inclusion of other functions in Marketing and TISC.
    • Ensure organizational and business alignment in the design, execution, and analysis of TCR testing protocols.
  • People Leadership:
    • Build, lead, and develop a highly engaged and networked TCR community.
    • Manage resources effectively, including leading the allocation and prioritization of activities, budget requirements, performance management, and assessing development needs.
  • Stakeholder Management:
    • Build relationships and networks with key stakeholders across the organization.
    • Facilitate the identification of timelines, dashboards, and briefs for each initiative to keep leadership updated on progress and potential red flags.
    • Ensure effective and efficient information flow between TCR and regional category owners.
    • External connection with consumer testing providers to ensure quality of testing and analysis.
  • Technical Leadership:
    • As a key member of the Region R&D, develop and implement quarterly and yearly plans and ensure successful achievement of them.
    • Play a key role as a leadership member to ensure the Technical Community is providing optimal thought leadership regarding TCR to support more effective developments.
    • Partner in the ownership of key technical talent progress and their development.

Requirements:

  • Education:
    • Bachelor's or Master's degree in Sensory Science or related discipline.
  • Experience:
    • Technical mastery of TCR methodologies.
    • Experience managing sensory laboratory.
    • Experience leading or developing product innovation for a key category (including interactions with marketing as a key stakeholder) in FMCG.
    • 15+ years of Consumer testing experience in FMCG, with experience in leading, managing, and developing teams.
    • Fluent in Spanish.
  • Skills:
    • Mastery of sensory and consumer testing methodology.
    • Statistical data analysis, modeling, and digitization of big data.
    • Storytelling, concise business recommendations from data and insights.
    • Product portfolio management to help focus on areas of greatest opportunity.
    • Experience interacting with, influencing, and providing guidance to business partners and cross-functional peers.
    • Connector - ability to connect across the organization lines, regardless of reporting relationships. Proven track record of leading teams and projects, particularly in situations lacking the back-up of direct line management authority.
    • Stakeholder management, with ability to drive strategic agreements with internal partners.

Communication Focus:

  • This role communicates internally with the R&D network, Global Category Marketing, OU teams, and Global TI&SC teams. External communication with agencies, suppliers, and trade associations.
  • Communication and engagement with multiple key stakeholders to gain agreement on the short- and long-term pipeline testing strategies for LATAM.
  • The role requires advanced influence and negotiation skills to ensure clear articulation and alignment with stakeholders at the most senior levels internally and externally.

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