Premise Activation Sales Specialist
hace 7 días
The On Premise Activation Specialist is a key role within Constellation Brands, responsible for driving sales growth at On-Premise retailers in an assigned geographic area. This dynamic individual will partner with the On Premise Development/Activation Manager to set priorities and execute the business plan for On-Premise accounts in their region of responsibility.
About the Role
This role involves building and maintaining strong relationships with owners and managers of On-Premise accounts within the designated area. The successful candidate will maintain and expand sales of the Constellation portfolio through effective execution of On-Premise promotional activities in key accounts. Additionally, they will provide support and follow-through for National and Regional On-Premise account programming as directed by the On Premise Development Manager.
Main Responsibilities
- Develop and sustain strong relationships with On-Premise account stakeholders.
- Foster sales growth of the Constellation portfolio through targeted On-Premise promotional initiatives.
- Support National and Regional On-Premise account programs as directed.
- Collaborate with the On Premise Development Manager to create annual business plans, including sales, distribution, and promotional strategies.
- Identify and activate new On-Premise retailers that align with Constellation's target demographic.
- Liaise with wholesalers to implement draft beer initiatives in the designated area.
- Analyze the effectiveness of promotional activities and suggest improvements to enhance sales results.
- Review and recommend pricing strategies to ensure competitiveness in the market.
- Provide point-of-sale materials and training/education to key accounts.
- Conduct regular sales meetings with wholesaler on-premise management teams.
- Submit sales reports as requested and provide market intelligence.
Requirements
- Bachelor's degree or equivalent work experience (in lieu of degree, minimum four years' sales experience with a malt beverage supplier or wholesaler).
- Minimum two years' retail sales experience in the Beverage Alcohol Industry.
- In-depth understanding of the On-Premise retail environment.
- Proven track record in building strong customer relationships.
- Ability to work flexible hours, including nights and weekends as needed.
- Proficiency in software applications, including Microsoft Word, PowerPoint, and Excel.
- Strong communication skills, both written and verbal.
Benefits
This role offers a competitive salary of $69,500 - $102,100 per year, depending on experience. Constellation Brands is committed to equal employment opportunity and encourages all qualified individuals to apply.
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