Product Marketing Manager

hace 2 meses

Ciudad de México, Ciudad de México TikTok A tiempo completo

**About the Team**

The LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America.

**About the Role**

TikTok seeks an experienced product marketing professional with a measurement and digital marketing background to lead the go-to-market for advertising. As part of LATAM Product Strategy & Operations organization, the role involves close collaboration with headquarters product teams in a high-growth environment and the Sales teams.

**Key Responsibilities:**

  • Be responsible for part of Lead Ads and Core Ads in LATAM markets
  • Define the go-to-market strategy for TikTok's ever-evolving Lead Ads and Core Ads products. Partner with a range of cross-functional teams across the region to ensure flawless execution of this strategy.
  • Set goals, manage launches, and implement activations to drive adoption. Collaborate with technical and operations teams to monitor product performance.
  • Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
  • Deeply understand the features of Lead Ads, Core Ads, and Digital advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers, and be responsible for growth and revenue.
  • Monitor, research, and analyze the data of the market by industry, dig up problems and opportunities.
  • Working with regional sales team and client solution team to identify market opportunities and client requirements.
  • Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.
  • Sales enablement and product training

**Minimum Qualifications:**

  • Bachelor's degree or above
  • 3 years of experience in the digital advertising industry.
  • Product marketing or product management experience with digital Ad products.
  • Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment
  • A commercial mindset with experience building business cases from market research and analysis
  • Proven track record of creating value through strategic product marketing. developing GTM plans, activation strategies, and market research that will bring TikTok's advertising products to life
  • Excellent written and verbal communication skills and fluency in English and Spanish are a must due to business need

**Preferred Qualifications:**

  • 5 years of experience with digital marketing / Ad-tech products in the measurement field
  • Marketing/Data Science experience
  • SQL, Data Visualization, and reporting experience
  • Language: Intermediate Portuguese due to business needs of working XFN external stakeholders across LATAM

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