Product Marketing Manager

hace 3 semanas


Ciudad de México, Ciudad de México TikTok A tiempo completo
About the Team

The LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America.

About the Role

TikTok seeks an experienced product marketing professional with a measurement and digital marketing background to lead the go-to-market for advertising in LATAM markets.

Responsibilities
  • Develop and execute the go-to-market strategy for TikTok's Lead Ads and Core Ads products in LATAM markets.
  • Partner with cross-functional teams across the region to ensure flawless execution of the strategy.
  • Set goals, manage launches, and implement activations to drive adoption and revenue growth.
  • Represent the product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
  • Deeply understand the features of Lead Ads, Core Ads, and Digital advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers.
  • Monitor, research, and analyze market data by industry, identify problems and opportunities, and work with regional sales team and client solution team to identify market opportunities and client requirements.
  • Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.
  • Sales enablement and product training.
Minimum Qualifications
  • Bachelor's degree or above.
  • 3 years of experience in the digital advertising industry.
  • Product marketing or product management experience with digital Ad products.
  • Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment.
  • A commercial mindset with experience building business cases from market research and analysis.
  • Proven track record of creating value through strategic product marketing, developing GTM plans, activation strategies, and market research that will bring TikTok's advertising products to life.
  • Excellent written and verbal communication skills and fluency in English and Spanish are a must due to business need.
Preferred Qualifications
  • 5 years of experience with digital marketing / Ad-tech products in the measurement field.
  • Marketing/Data Science experience.
  • SQL, Data Visualization, and reporting experience.
  • Language: Intermediate Portuguese due to business needs of working with external stakeholders across LATAM.


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