Strategic Leader in Customer Data Platforms
hace 5 días
At Hsbc, we are seeking a Strategic Leader in Customer Data Platforms to drive the development and implementation of our Analytic Data Marts, Customer Communication & CRM capabilities and infrastructure.
Job Summary
The successful candidate will be responsible for developing a clear strategy to deliver the MX WPB and Global Intelligence and Customer Communications Hub agenda, ensuring that sustainable competitive advantage is achieved via the development and solid management of strategic-analytic customer data infrastructure, as well as CRM factory capabilities.
The role holder will indirectly generate business profitability by structuring data and information for the proper identification of growth opportunities and efficiencies to increase value through campaigns and lead strategy management for 5+ million customers.
The ideal candidate will have a strong leadership skillset, with the ability to set strategic direction and influence stakeholders, business partners. They will also have excellent communication skills (both in English and Spanish) to influence a wide range of audiences in different organization layers/geographies.
Key Responsibilities
- Develop and implement a CRM and Analytic Data Infrastructure that meets the needs of users.
- Industrialize the implementation of Customer Analytic Data Platforms and CRM outcomes to support customer analytics and management of multi-channel and across customer lifecycle campaigns and communications.
- Manage and lead the development of sophisticated Analytic Data Marts to deliver increased value and data operating efficiencies to the business.
- Provide thought and technical leadership in the design & implementation of the next generation of Analytic Platforms, CRM and Data Management capabilities for the MX.
- Develop an effective WPB CRM and Data capability for the MX.
Requirements
The ideal candidate will have:
- A Master's degree in Finance, Business Administration, or related areas.
- 5+ years of experience in data marts environments creation.
- In-depth knowledge and expertise in database management, innovative data infrastructure, Cloud data strategy development and campaign execution analysis across multiple financial product categories and customer segments.
- The ability to lead teams of data analysts and data professionals.
What We Offer
We offer a highly competitive salary package of $120,000 - $180,000 per year, depending on experience, plus additional benefits including paid leave, health insurance, and retirement plan matching.
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