Therapy Development Specialist
hace 7 días
This position is responsible for the development of Endobariatrics & Closure therapy in Mexico. The successful candidate will design and execute a marketing therapy plan that aligns with the strategic priorities of Boston Scientific's Endobariatrics franchise - Endoscopy division.
Key Responsibilities- Collaborate with the Endobariatrics Manager to develop and execute strategic plans for the franchise in Mexico.
- Identify key accounts, healthcare professionals, and business issues that impact the use of company products.
- Classify clinical needs, goals, and constraints related to patient care and determine where our therapies can provide a comprehensive healthcare solution.
- Develop value proposals for clear positioning of products in the country and different regions.
- Develop and enhance relationships through therapy awareness activities, routine customer visits, product demonstrations, educational programs, procedural observation, trade show participation, and problem resolution.
- Lead the Endobariatric and closure education strategy in Mexico, tropicalizing the region's strategy and seeking optimal execution.
- Closeness to main medical associations linked to therapies and development of collaboration strategies.
- Identify key patient journey and referral networks opportunities and strategies for these therapies.
- Portfolio, promotions, pricing, account penetration strategies, and Forecast analysis will be part of the role in collaboration with the Endobariatrics Manager and Team.
- Lead Market Therapy analysis: Competitors, behavior patterns, prices, portfolio, pains, therapy tendencies, step-by-step techniques, clinical data, objection management.
- Collaborate with Marketing in the development of solutions and materials for use in the field, courses, workshops, talks, etc.
- Collaboration in the development of Digital Marketing Strategy of the franchise and within the physicians that promote these therapies.
- In-person support to regions of the country with high-impact activities for the division.
- Additionally, there may be support activities for other countries in the region.
- Bachelor's degree in biomedical engineering, marketing, or related field.
- Mexico City based.
- 3 years developing marketing and educational plans or at least 5 years as a field clinical specialist (Medical Devices).
- Willing to work in surgical areas and endoscopic procedures.
- Experience in areas of endoscopy, surgery, or bariatrics will be considered as a plus.
- Excellent organizational and time management skills.
- Ability to work as part of a team.
- Proven experience in developing educational plans, developing workshops, managing KOLs, and fluid communication with clinical specialists.
- With knowledge of marketing tools, development of value propositions, and product positioning strategies.
- Business acumen; Understanding P&L, Budget Managing, Global strategy, Customer centricity, analytics, and ROI.
- Collaboration on the development and follow-up of strategic projects for the different B2B, B2C, and B2G channels.
- Technically capable, excellent communicator, and presentation skills.
- Fluent in English.
- Willingness to travel (25% of the time).
- Discretion/Latitude; Supervision Received; Decision Making: Works under general direction regarding the direction and progress of projects and special assignments.
- Independently determines and develops approach to solutions.
- Strong communication and collaborative skills.
- Ease and interest in learning and teaching clinical topics.
- Open and flexible-minded.
- Propositional skills and problem-solving capacity.
- Self-management and delivery of results.
- Curious and creative.
- Willing to learn and interest in business.
- Proactive search for opportunities and negotiation skills.
- Customer centricity.
- Openness to mentoring less experienced collaborators.
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