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Brand Coordinator Senior for Marias Gamesa
hace 2 meses
About the Role:
We are seeking a highly skilled and experienced Brand Senior Coordinator to join our team at PepsiCo. As a key member of our brand team, you will be responsible for developing and executing strategic plans to drive business growth and brand awareness for Marias Gamesa, our leading brand in the C&C category.
Key Responsibilities:
- Develop and implement strategic plans to drive business growth and brand awareness for Marias Gamesa
- Support the development of the brand agenda, including the culinary strategy and internal community and support group for mothers in PepsiCo
- Coordinate and execute marketing initiatives to reach AOP objectives, including communication in POS, off and on media
- Support the creation of the innovation strategy and execute the launch of new products
- Analysis and control of information and category indicators, including monthly and weekly analysis of Nielsen and ISCAM data
- Develop and execute brand strategies in POS, promotions, and activations
Requirements:
- Bachelor's degree in Marketing, Business, or Administration
- Intermediate-Advanced English language skills
- Required knowledge of Nielsen and ISCAM
- Prior experience in Consumer Packaged Goods companies, brand teams, communication, or marketing agencies
- Analytical thinking, decision-making abilities, and problem-solving skills
- Leadership skills to influence different areas and teams
- Proactivity and ability to balance different priorities
- Effective communication skills
About PepsiCo:
PepsiCo is a leading food and beverage company with a portfolio of iconic brands consumed by billions of people around the world. We are committed to creating a culture where all people are welcome and valued, and where everyone has the opportunity to grow and develop their careers.
What We Offer:
- Opportunities to learn and develop every day through a wide range of programs
- Internal digital platforms that promote self-learning
- Development programs according to leadership skills
- Specialized training according to the role
- Learning experiences with internal and external providers
- Recognition programs for seniority, behavior, leadership, moments of life, and more
- Financial wellness programs to help you reach your goals
- A flexibility program to balance your personal and work life
- Benefits for your family, including wellness programs, agreements, discounts, scholarship programs, and more